Businesses need to start adapting their marketing efforts to keep up with the advances in technology. Mobile device adoption rates are increasing at an incredible rate, surpassing 80% in 2016 alone. [source: Forbes] Even more importantly, average smartphone conversion rates are up 64% compared to the average desktop conversion rates for e-commerce alone. In today's
Communicating with consumers has always been a vital part of doing business, and as the world becomes more digital, that communication has had to change. As email, texting, social media and other digital technologies become more prevalent, brands have adapted to make their communication strategies more digital, and, in many instances, more intimate. [source: SmartBrief]
The marketing of your business is too important. As a business owner, it probably feels like you have a million things to do when it comes to running your business. From making sure the utility, Internet and rent are paid on time to dealing with payroll or sending out invoices, no one said running a
There’s a lot to love about running your own business... being your own boss, making a living from something you’re passionate about, working the hours that suit your lifestyle. These are most likely among the reasons why you decided to go out on your own in the first place. But it isn’t all milk and
No company and no product live in a vacuum. With the overwhelming number of tools and resources available to us, there’s no shortage of alternatives competing for our time and attention. Whether your “competitors” are high-end software products, free online tools, expensive consulting services, or simply time spent sitting on the couch, every business has