The vast majority of wealth managers and private banks are dealing quite “clumsily” with social media according to a recent study of 50 leading private banks and wealth management firms by Swiss consulting firm Assetinum. “Amateurish” social media strategies, “hibernation” on Facebook and “tokenism attitudes” towards Twitter and YouTube are abundant. [source: Sheila Shayon, BrandChannel] Of
[advisorone.com] A recent report from Corporate Insight found that not only are financial services firms using Facebook and Twitter, but they are maintaining multiple profiles on those networks. Twitter is the preferred social network; the study found 45% of firms had two or more profiles on Twitter while 38% had two or more profiles
While the industry continues working to adopt social media, it appears that financial advisors have taken matters into their own hands. More than 84% (up from 60% in 2010) of the 2011 survey respondents use social networks for business purposes, and this number is expected to continue growing based on survey feedback. The other
[computerweekly.com] As the global financial markets continue to suffer, a number of demands are being placed on technology, the financial community and wider society to hasten the end of the financial crisis, writes Ken Yeadon, CEO of Thematic Capital. Failures in communication are perhaps partly to blame for the situation we find ourselves in,