Digital-first consumers, those shoppers who rely heavily on digital communications when they shop, have higher expectations than the average consumer. They are a distinct consumer segment that needs special understanding because that understanding can focus retailer resources on what is most important to their customers. [source: Forbes] In an excellent new study by Alliance Data’s
The Scenario: You’ve spent countless of dollars and hours getting your gorgeous Website up-and-running just the way you like it. It looks great on your office desktop and your business laptop. Then, something fishy happens: You’re on the road and you receive an email, “I can’t see anything on your Website beyond your homepage.” Or,
How can digital marketing help grow your business? 1. Because Digital Marketing Levels the Online Playing Field Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. Digital Marketing
“It’s about quality, not quantity!” If you’ve been part of the business world for a while, you’ve probably heard this once, twice, or a thousand times. When we dive deeper into it, though, we’re able to see it’s not really the most logical statement in the world. After all, if you don’t also focus on
To draw on all the benefits of digitalization, businesses must first achieve an end-to-end integration of their data. This requires the integration of industrial software and automation, the expansion of communications networks, security in the area of automation and the use of business-specific industrial services. How to survive in the digital world Seizing the opportunities