Branding is, according to the American Marketing Association (AMA), "intended to identify the goods and services of one seller or group of sellers and to differentiate them from those other sellers". In other words, your company's name, signs, symbols, stationery-, Web- and product designs are the public face of your company, its identity, and therefore,
[PHD Worldwide] “We Are The Future” was originally created for an industry conference and as a promotional video to stimulate discussion on what the media landscape could be like in ten years based on what we are seeing now. It was created by media agency PHD and has already racked up over 120,000 views
Small business blogging is a great way to showcase your business, talent and expertise in your business market. If you are already blogging for your business then you know the sales, customer loyalty and attention it can bring your business. Follow these 5 tips to get the most out of your blogging: Check your
How many times have you heard someone say, I just want that top search result on Google? For a business Web site, the top spot in the search engine returns can be a lead generating machine. Think about it. Google is where most people go when they are researching. What if there was a way
Physics and marketing don’t seem to have much in common, but Dan Cobley, marketing director at Google, is passionate about both. He brings these unlikely bedfellows together to explain the fundamental theories of branding.