How Do Your Customers Perceive Your Brand? The life of the busy entrepreneur: It’s jam-packed with things to do! Once you have survived the initial craziness of launching the business, you begin to settle into a routine. You learn to focus on building relationships with clients and vendors. You normalize your life bit by bit
What Is Customer Perceived Value? Perceived customer value is a marketing and branding related concept that points out that success of a product or service is largely based on whether customers believe it can satisfy their wants and needs. [source: Chron] In other words, when a company develops its brand and markets its products, customers
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What makes Taylor Swift, Nike, and Bill Clinton irresistible, and how can you harness the same verve for your business? In just 60 seconds, Taylor Swift sold out all 18,200 seats at Madison Square Garden. Her music, and the experience she creates for fans, is irresistible. [source: Inc] Fistfights have broken out as eager customers
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand? The short answer is: everything. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all