One secret of successful business and social entrepreneurs is that they act bigger than they are. Not bigger in the bad sense, with the arrogance and complacency that has made some banks, for example, feel they are above the rules. But bigger in terms of having the confidence to propel growth and set courageous goals.
According to Nielson’s latest U.S. Digital Consumer Report, 81 billion minutes were spent on social networks or blogs in 2011. To help put that number in perspective, consider that in 2005 it was “only” 6.6 billion minutes. [source: Website Magazine] This explosive growth in consumers’ use of social media means that the time
More than ever before, a strong digital presence is an imperative for any business wishing to compete seriously in today’s marketplace... whether it’s a B2C or a B2B enterprise. HAVING A DIGITAL PRESENCE IS CRUCIAL Being present in the online arena is imperative for the simple reason that today, the buying process starts online. By
It’s no longer enough to be a social brand. In order to survive in today’s business world, organizations must transform themselves into social businesses. One of the emergent trends we’re tracking is the move from social to experiential, where social media plays one part in the greater production of everyday customer engagement. It’s not
A recent study has shown that since mid-February, major retailers have begun promoting their Pinterest pages more actively. In fact, the number has risen from 0% to 24% in just two months. The new social network has grown in leaps and bounds with women in particular, and it’s no surprise to see major brands attempting