Update your WordPress software regularly

WordPress Web design ted360

To people who make software, it seems apparent that it should be updated often.

If the software isn’t regularly updated, many developers consider it to be abandoned and useless.

Software is an evolving system, and it isn’t evolving it might as well be dead. Ordinary users don’t think like this, which is, at least in part, why developers and security experts have a hard time convincing users that regular updates are essential.

Consider a coffee connoisseur — smart, well-informed, and conscientious, but not a developer. After researching carefully, they buy the best espresso machine they can afford. An excellent quality espresso machine will last for years. If it breaks down, it will be repaired. If it makes excellent espresso, there’s no need to swap out the pumps and filters for newer, slightly better versions. There’s no need to replace the whole thing because a more advanced model is released with a fancy display to tell you how hot the water is.

The original machine makes excellent espresso; it’s good enough. It has quirks, but after months and years of use, they’re understood and comfortably familiar — to our espresso aficionado, the rough edges and leaky pipes are part of making something they love.

To a non-developer, a WordPress Website looks more-or-less like an espresso machine. It’s a tool for publishing content on the Web; it has form fields to fill and buttons to press, and it will reliably do the right thing with the correct input. It works. Perhaps not perfectly, but after a while, it’s understood and familiar. Why change things by updating them?

This is an entirely natural way to think about physical tools like espresso makers and hammers, but applying the same mental model to software is a big mistake. To someone who doesn’t understand the complexity beneath the surface, a WordPress site is just like an espresso machine, but software is many times more complicated.

Computer programs are the most complex things that humans make.

A useful piece of software is made of thousands and sometimes millions of intricate interlocking and interdependent parts. The more parts something has, the more ways there are for them to interact and the more ways there are for something to go wrong. Developers try to ensure that nothing does go wrong, but it’s inevitable that somewhere in thousands of lines of code, there are mistakes. It’s not like an espresso machine with a well-understood mechanism that behaves predictably. Writing complex software is like juggling a dozen balls while trying to pick a lock with your teeth — balls will be dropped.

No matter how happy you are with your Website or application, it has bugs, and some of those bugs cause security issues. The older your site gets, the more likely it is that the bugs in its code have been discovered by hackers, who will exploit them. Programmers know this, and it’s why they don’t trust software that is not actively developed — no one is fixing the bugs!

If you don’t update your WordPress site — or any other content management system — the bugs won’t be fixed.

Even if you’re happy with the way your site works; even if you’re comfortable with its quirks; even if you don’t want any new features, you must update. If you don’t, your site will be hacked at some point, and then you may lose everything.

North Face – Never Stop Exploring

The Denali Experiment
Free-ride skier Sage Cattabriga-Alosa and big mountain snowboarder Lucas Debari get a helping hand from a huge cast of seasoned and professional climbers and ski mountaineers from the North Face Athlete Team, including Hilaree O’Neill, Conrad Anker, Ingrid Backstrom, Jim Zellers, Emilio Previtali and Giulia Monego, as the two embark on the hardest expedition of their lives.

Always Above Us
The North Face: Always Above Us. Leading the life of a climber involves a tremendous amount of sacrifice and hardship, but for team athletes Conrad Anker and Kris Erickson, there’s no living without it.

Shifting Dreams
In 2015, Caroline Ciavaldini set herself the ambitious project of free climbing the Voie Petit, a 450m granite route graded 8b on the Grand Capucin on Mont Blanc du Tacul, Chamonix.

The Crown Traverse
A tale of suffering, transcendence and two men (Mike Foote and Mike Wolfe) on their 600-mile run through sketchy solos, whiteouts, and utter exhaustion.

Adventure Not War
Adventure Not War is the story of three U.S. veterans traveling back into the mountains of Iraq on a mission to heal wounds and experience the country and its culture without the shadow of war.

Everest Research Expedition
In 2012, The North Face partnered with the Mayo Clinic on a Mt. Everest research expedition to better understand the physiologic impacts of altitude on the human body.

Jimmy Chin
The two great risks are risking too much and risking too little. Photographer, filmmaker and longtime The North Face athlete Jimmy Chin’s pursuit of life’s most challenging balances are what motivates him to Never Stop.

Matterhorn Obsession
July 14th, 2015 marks the 150th anniversary of the first ascent of the Matterhorn – the renowned mountain in the Alps straddling the border between Italy and Switzerland, which has captured imaginations of explorers around the world. In the countless narratives of fearless ambitions, earned successes, and heroic failures on the Matterhorn, Herve Barmasse, accomplished alpinist and mountaineer, plays an indispensible role..

Kaitlyn Farrington
Olympic Gold Medalist Kaitlyn Farrington experienced a life-changing injury back in 2014 that forced her to retire from professional snowboarding at the age of 25. Since then, she has transitioned from half-pipe to the backcountry, motivated by her drive to continue growing as an athlete.

The Journey is the Reward
In the winter of 2014, mountaineers Simone Moro and David Göttler tried and failed to summit the unclimbed Nanga Parbat peak (8124m).

Tsirku Episode 1: No Man’s Land
In late March of 2016, the team arrived at a base camp in Haines Pass, a region straddling the borders of the Yukon, British Columbia and Alaska. While awaiting better conditions to venture onto the Tsirku Glacier, they took the opportunity to explore the terrain surrounding Haines Pass by helicopter.

Tsirku Episode 2: The Drop
Faced with a sixty-kilometer snowmobile route across a massive glacier marked by crevasses, seracs, severe wind, and avalanche terrain, the journey soon became as relevant to the story as the destination.

Tsirku Episode 3: Corrugated
One last thing stood in between the athletes and the face of Corrugated; mammoth cornices were blocking their access. Led by Mountain Guide Sam Anthamatten, the team works together to find their way onto the spine wall.

Life Coach
When conditions became unfavorable for a first ascent of Alaska’s Ruth Gorge, Alex Honnold turns the camera on Renan Ozturk for a strangely beautiful discussion about life’s big questions.

On The Job Training
From traveling the world shooting expeditions to spending time with his family, Jimmy Chin (photographer, filmmaker and longtime The North Face athlete) is always looking to find a balance that keeps him ready to go at a moment’s notice. Jimmy’s training plays a pivotal role in maintaining the focus and fitness needed to stay one step ahead.

A Day In The Life

Lisa Seacat DeLuca, Mobile Software Engineer

At the age of 31, Lisa Seacat DeLuca is already IBM’s most prolific female inventor and a technical powerhouse. And she does it from her home office.

Lysa Banks, Lead Architect for Industry Cloud Solutions

Lysa Banks calls IBM “the end-all, be-all of technology careers.” As Lead Architect for Industry Cloud Solutions, she uses technology to make the world a better place.

Aparna Prabhakar, Technology Innovation Program Manager

Aparna Prabhakar isn’t afraid to take risks.

Become a Digital IBMer

In digital marketing, we are exploring all that is new in our discipline: how marketing is changing; how we are targeting customers in new ways; how channels have transformed; and how data is changing the ways in which we engage with our customers.

Why Do You Work?

Commutes. Meetings. Microwave lunches. You deal with it all not just for a paycheck, but because you actually like what you do. And today, with more data, more tools, and more knowledge than anyone before you, you can do the best work of your life.

Welcome to 51 Astor Place

The IBM Watson Group just moved into its slick New York City headquarters.

The new retail

Adobe, Razorfish & RazorShop

Harnessing the power of Adobe Marketing Cloud, Razorfish illustrates their RazorShop Solution that delivers a personalized in-store experience to compliment the personalization that your customers already experience online.

Connected Retail Experience

Retail Innovation

Razorfish Connected Retail Platform

WordPress Is Perfect for Small Businesses

If you remember there was a time when business handlers and entrepreneurs needed to find a developer just to make minor changes to their Websites and content.

But with the introduction of WordPress the management of Websites got easier. It was a blessing for all the Webmasters.

WordPress web design ted360

WordPress is well known as a perfect blogging tool, but now it’s better to term it a CMS (Content Management System) since it has grown immensely over the years. This humble platform now holds the potential to build an interactive Website. According to present records, WordPress is used all over the globe by tens of millions of people as their preferred Web development platform. There is a variety of reasons that describes why it is broadly used to develop Websites, but in this blog, you will read about the main reasons why WordPress is ideal for your small businesses.

Surviving today’s stiff businesses challenges can be really tough. Especially for a majority of business managers and entrepreneurs, it is quite daunting to take care of a business Website (as it requires regular optimization) on to of your regular duties. This is where WordPress comes in. Entrepreneurs will not only be able to manage their Websites but also have complete freedom to enhance the look & feel of the interface without the need to hire a separate developer.

WordPress is an open-source development tool, but still provides plenty of security and customization options to users thanks to the wide variety of available plugins. Plus there are tons of free (and premium) essential tools to unleash WordPress’ power for small and medium businesses. While it’s not necessary to ring the bell of a professional developer or a company to develop a WP-based Website for you, you have the option to go it alone or find affordable help through job boards like Upwork. No matter, what way you choose, just make sure that you are using WordPress for your business betterment.

This is only the start of the benefits that come with this tool, and there is a lot to come in this blog. So, let’s dig into the reasons why WordPress great for small business enterprises.

1. WordPress Is Totally Free

Yes! You heard it right. WordPress is completely free. You can download it for free, install it on your Website or on a local sandbox environment with ease and then do whatever you want with it. Being the owner of a small business, you’re likely looking to set up your business site with a small upfront cost. WordPress has emerged as a boon for the small businesses as it saves the money and time as well. If you want to see just how affordable WordPress can be, have a look at this post that tallies up the real cost of building a Website with WordPress.

2. Easy and Quick Website Setup

WordPress web design ted360

Another major reason that why small businesses should use WordPress is that it can be installed with a single click. This means you don’t need to be an expert with servers or hosting as it doesn’t require hardcore skills. With hosting plans from Bluehost (just $2.95/mo for shared hosting) and Cloudways (amazing managed cloud hosting) you simply choose WordPress when setting up your account and they’ll install it for you. Or if you choose a managed WordPress hosting plan from reputable companies such as WP Engine or Flywheel you don’t have to lift a finger at all. They specialize in WordPress, so it’s already installed, setup, configured and optimized before you finish signing up for a plan. Even better, managed hosts take care of your installation for you so you can focus on business not your server.

After installation, you will have a wide array of features and functionality which help you with Website development. WordPress’ clean, informative and easy to use dashboard makes Website setup easy for even brand new users.

3. Open Source Development Platform

It is called open source because anyone can download and use the code available in the WordPress Codex to add functionality to their Website (or if you’re advanced, you can extend and reuse the code any way you wish). This is one of the best and most important advantages which makes WordPress a preferred choice for small businesses. To manage the source code, entrepreneurs may hire a WordPress developer, but it is totally their choice as they can also handle it on their own.

4. User-Friendly Interface

WordPress web design ted360

Basically, WordPress is created so that all technical and non-technical people can take advantage of it. This is what makes it highly demanding all over the globe. Another important fact of it is that it is quite interactive and user-friendly which allows users to easily create Web pages, menus, posts, forms and even let them manage media like videos and images with ease & convenience.

5. Large Online Support Community

It is already discussed that WordPress is a powerful online Web development platform for a large community of users. WordPress is known for its excellent online support system. Due to the millions of active users, skilled team of developers, a wide community and discussion forums, anyone can easily find the solution for their problems. Plus there are tons of knowledgeable WordPress blogs that share tips and guides almost daily. It is so, because, most of the WordPress issues have already been discussed here and it is likely that someone definitely knows how to fix it. This is the reason, how WordPress is the best for beginners and small enterprises.

6. Broad Variety of Themes

WordPress web design ted360

To start designing a Website, what is the most crucial features needed? A perfect design of course! It might be too expensive have your site custom designed by a professional developer. But with WordPress you can opt for a predesigned theme instead. There are thousands of free themes available on in the WordPress.org theme directory as well as on reputable Websites such as WPExplorer free themes and our new favorite Website Just Free Themes. All of these themes are beautifully designed and can be integrated to create an interactive Website.

In addition to free options there are thousand more premium WordPress theme that you can choose from to build your Website. Premium themes often come with added features plus support from the developer. If you’re looking for one theme that can do it all checkout the Total WordPress theme, which includes an easy to use drag and drop page builder, lots of simple visual live customization options (colors, fonts, etc) and a bunch of ready made Web templates that you can import with just a few clicks. But there are also tons of other niche specific themes on the Web for charities, accounting, restaurants and more that can be found on Themeforest (and other marketplaces too of course). For this reason, small businesses choose WordPress as they can find and use the design which exactly suits their brand.

7. Plugins for Every Feature

In order to add some more functionality to your Website, you can take help of WordPress pluginsthat are available for free (or for a small fee) over the Web. Like the themes, there are thousands of pre-developed plugins stored in the WordPress plugin directory and there are even more premium plugins avaialbe from marketplaces including CodeCanyon, ThemeIsle, Pippin’s Pluginsand more. Plugins are generally easy to use and install, plus they help to add additional functionality to your Website.

8. SEO Optimized

WordPress web design ted360

Having a Website without search engine optimization is quite similar to having no Website at all. Today, everyone builds a Website by keeping SEO perspectives in mind. This problem has been resolved with WordPress. Websites developed on WordPress are by default SEO optimized as the structure it follows is already acknowledged by the search engines. But WordPress SEO doesn’t stop there. There are tons of great guides and plugins to help you further optimize your onsite SEO for better ranking, but here are just a few to help get you started:

9. Highly Responsive Designs

The desire of having a mobile responsive Website can be easily fulfilled with the WordPress. Responsiveness is something that every entrepreneur wants not only for the Websites but also for their applications and email templates. Lucky for you the majority of WordPress themes are designed to be fully responsive so your Website looks great on desktops, tablets and mobile devices. On the off chance your theme doesn’t look pixel perfect on phones you can always use plugins for mobile site optimization.

10. It Is Secure And Reliable

It is true that WordPress is a powerful CMS and Web development platform which takes ongoing work consistently and makes it as secure as possible. When it comes to providing security WordPress is at the top. They release regular updates and security patches thereby creating a safer Website environment for you. Plus there are a bunch of ways you can improve your WordPress Website’s security with a plugin or basic precautions. If you want to learn more, visit our blog for more WordPress security tips.

Closing Remarks

For any small or startup business, looking to establish a strong Web presence can be tough. It can be a serious issue since having a great online presence can come with costs, time and effort which they can’t afford. So the easy and obvious solution to all these concerns is WordPress. Just grab it to develop your business Website.