Powerful blogging software called WordPress.

We produce blogs and Web sites that you can update yourself using powerful software called WordPress. This can be downloaded for free from http://wordpress.org and installed on your own server; or you can try it out for yourself right now with a blog hosted on the WordPress servers using http://wordpress.com.  What we do is:

  • install the software for you
  • arrange Web hosting and a domain name if needed
  • create a WordPress ‘theme’ (design template) for you, with the look and feel and functionality you need
  • show you how to use your new site.

Product or Service Blogs

A blog is a great way to position yourself as an expert, build trust with your clients and customers, drive traffic to your Web site, and increase search engine visibility. A blog is also a powerful content generator that can automatically push content out across a variety of social networks without you having to spend lots of time doing updates. And it can be just one aspect of your Web site, which may include static pages as well as blog posts, all of which can be managed yourself. Just add words.

Blogs may be used for:

  • your business or organization as a whole
  • sharing news about your business or organization
  • a product such as a book
  • a service such as consulting
  • a project such as a charity or campaigning initiative
  • building a community of interest in a specific topic area
  • and much more!

It’s a $14 trillion economy.

In this huge world, there are plenty of prospects that can be clients or customers.

Go out and find them to generate your own economic recovery. Stop pretending to be in business or complaining about the bad economy.

Most companies are “too busy” to do marketing when they have a lot of work (or worse, they cut the “marketing expense” all together). In fact, when they finally get around to doing some type of marketing, it means they have no work. This keeps their business flat and perpetuates a feast or famine cycle.

Implement a marketing strategy that builds trustful relationships over a long period of time. Remember, we can’t sell anything to anyone, we just need to be there when people are ready to buy. — OpenForum
 
 

The Challenge is Clear


 

Market realities are changing faster than many businesses and organizations are adapting. But if they wish to stay competitive and relevant, they have one choice.

Successful businesses and organizations are lead by people who are confident, optimistic and proactive. They continue to reach and motivate their audience, convey their unique message, and generate forward movement. These people know that if their businesses and organizations don’t evolve, they will perish.

In today’s world, strategic thinking and creative design are essential to survival and prosperity. ted360 creates marketing solutions for entrepreneurs, businesses and organizations seeking to enhance their professional image, convey their unique message, motivate their target audience, attract clients and customers, and generate new opportunities.

In today’s world, distinctive branding, creative marketing literature, informative Web sites and social media presence will enhance your professional image, convey their unique message, motivate their target audience and generate new opportunities.

If you need help with a current or upcoming project, contact us today:

ted360
P O Box 515 :: High Falls NY 12440
tel: 845-853-8051

Web :: Email :: Facebook :: Twitter

 

 

Develop your social media presence.

It is not just about having a Facebook fan page or twitter account, but about having a voice within these social media outlets and maintaining a sense of purpose.

It is not enough to just do it anymore… it must be done strategically and with reason. This is a fluid process that takes time and energy and is continuously evolving. If you are to compete and succeed, devoting proper resources to social media is essential today.

Listen

What are people currently saying about your company or brand? Is it what you want them to be saying? What kind of image do you have in the eyes of the consumer?

Socialize

Collaborate to introduce or change your presence on Facebook, twitter, and YouTube. Respond to what people are saying about you. Find that sense of purpose and create a voice for your business (or organization) that is both relevant to goals and strategic in action.

Reach

Getting closer to the consumer shows your company is human and within reach for your audience. Maintaining this relationship shows your company or brand has experience and will create a community following.



Change – Adapt

Be proactive in organizational transformation. Voice your business processes.

Measure

How is social media affecting ROI? In what areas do you need to step up or modify? Then, start all over and keep listening.

 

Ten Common Marketing Mistakes

First, review the basics involved in building awareness. Then forge a plan, heed the hurdles involved in its execution, and don’t expect immediate results

[businessweek.com] I can’t tell you how many times I’ve heard this refrain, or a variation of it: “We tried _____ marketing tactic. It doesn’t work.” While it may be true that a given approach is ill-suited for a particular industry, audience, or situation, in my experience the tactic is less often to blame than the implementation of it. In fact, many companies make mistake after mistake based on gaps in their understanding of how marketing really works. Here’s a quick review of 10 of the most common errors to help you avoid the worst of them.

Aiming at everyone. No company can be all things to all people; as much of a cliché as that is, it’s true. Companies paint themselves into a corner because of a misplaced fear that by targeting one group they’ll be turning away others. But aiming at everyone is an oxymoron; the best marketers understand that by narrowing their target audience they can increase the intensity of their brand’s appeal, piquing interest and driving margins. You’re better off being the first choice of 10 percent of the population than being one of 10 options for everyone.

Betting on rationality. This mistake is subtle, but dangerous. Marketing planning is often a left-brain effort, where rational exercises like determining budgets and plotting strategy take place. But consumers don’t make decisions where logic and argument reside; research suggests that emotion not only influences most purchase decisions, it tends to trump reason along the way. Don’t try to convince your prospects; connect with them. They’re depending on their gut more than you realize.

Letting market research trump everything. Too many marketers invoke data as if information had mystical qualities. To say market research has its limitations is to understate the point; some of it can be flat-out misleading. Consumers don’t always realize how they feel, what they think, or why they do what they do, and even when they’re well aware they won’t always tell you the truth. Research is a valuable tool in a marketer’s shed, but used improperly it can cost you a finger (and perhaps your head).

Getting seduced by the new. We live in fast-paced, exciting times, with new marketing and media options sprouting up every day. While they’re all worth a look, none is worth upending your efforts for. It’s easy to be seduced by the siren songs of new tactics, but wisdom says to stick to what works while you evaluate what might. Some company has to be first to give something a shot, but it should rarely (if ever) be yours.

Advertising your aspirations. We all aspire to make quality job No. 1, offer uncompromising service, and demonstrate amazing results, but no company can fully achieve any of these. Advertising your aspirations only invites people to catch you failing to achieve them, and these days it’s easier than ever for them to spread the word. Aspirations are, by definition, promises that can’t be fully kept. Don’t announce them, just try to live by them—use them within the walls to rally your troops but don’t let them escape to rouse the ire of your customers.

Following the leader. Competition is awesome in the abstract. When it gets concrete it’s just plain hard, especially if your competitors are pounding the market with claims you think you can match or beat. It’s tempting to try and one-up the other guys, especially if they’re the market leader. Do so, however, and you may reinforce their strengths and derail your differentiation. Don’t try to be better. Just be different.

Seeking approval by committee. If you can’t agree with your family on what type of pie to serve at Thanksgiving, how can you expect a roomful of managers to agree on something as subjective as marketing communications? Everyone’s taste is unique, and the fewer people involved in the creative approval chain, the better. If you try to please everyone, you’ll end up with a gooey mess that nobody wants to eat. The best committee is a committee of one.

Starving the budget. An anemic marketing budget may save bucks but it will cost business. If you don’t have a line item on your profit and loss statement with a reasonable percentage allocated to marketing, you’re not a real business. Notice I said marketing, not advertising—paid media may very well not be right for your situation, but every company must somehow get its message out. Find the way and spend the money. And keep in mind that most do-it-yourself marketers shouldn’t be doing it themselves. Pay for professional help.

Anticipating customers will act very quickly. When was the last time you leapt out of your recliner to do exactly as an ad instructed? Marketing doesn’t work that way, and as consumers we all understand that. Yet when we slip into our desk chairs we somehow expect marketing to show immediate results. It takes time to seed a message, and credibility grows through consistency. Plan your efforts well, and stick with them. As obvious as it sounds, every time you start over, you’re starting over.

Chickening out. Plans are terrific, but plans are just words on paper. It’s amazing how much time and money companies spend getting their acts together, only to succumb to stage fright when it’s time for the curtain to rise. It’s easy to come up with reasons not to do something, surrendering to fear of the unknown. But just as writers aren’t writers unless they write, marketers aren’t marketers unless they market. Not everything you do will work, but with each mistake you’ll be learning and growing.

There you go. Ten tips that can save you time, money and a lot of frustration as you learn from the mistakes of others.

Steve McKee is president of McKee Wallwork Cleveland and author of When Growth Stalls: How It Happens, Why You’re Stuck, and What to Do About It.