The Importance of Company Branding

Utilize company branding to set your business apart from your competitors.

Company branding is the most efficient way to show potential customers what your business is about. It is reflected visually via the logo and company design elements as well as through verbiage in marketing materials, slogans and informational copy. According to Fast Company magazine, “The brand is a promise of the value you’ll receive.”


Utilize your branding to set yourself apart from your competitors. To do this, analyze what you do best and consider you target demographic. Use graphics and word choices that clearly reflect your business to your target audience, hence your brand. Use your branding to deliver clear messages.

Target Audience

Done correctly, your brand can assist you in getting a stronger foothold in your niche market. Define your unique selling position and consider methods to communicate key messages to your desired audience. Use specific images or phrases to encourage the feel of inclusivity. Let them know the reason your company exists and how it can fulfill their needs. This can connect you to your target audience, engage them and motivate them to buy.

Emotional Connections

According to a 2010 study conducted by the world’s largest public relations firm, Edelman, the Y Generation, also known as the Millennials, consider brand identification almost as important as religious preference and ethnic background when defining themselves online. The power of branding has successfully melded into that of personal identification and emotional connection.

Message Delivery

Having strong branding can evoke trust from your niche market. This can translate to your newsletters, emails and advertisements garnering a greater response, hence increasing sales. As people will already be vested in your brand, they will be confident that they will receive value for time spent reading your messages or researching your product.


Focus on your long-term branding efforts to keep your business consistent. This consistency should transcend messages, product lines and audience appeal. It should enhance your business, adding depth to your company’s presence. This should allow you to grow and keep a loyal following.

— Miki Markovich, Demand Media

Powerful blogging software called WordPress.

We produce blogs and Web sites that you can update yourself using powerful software called WordPress. This can be downloaded for free from and installed on your own server; or you can try it out for yourself right now with a blog hosted on the WordPress servers using  What we do is:

  • install the software for you
  • arrange Web hosting and a domain name if needed
  • create a WordPress ‘theme’ (design template) for you, with the look and feel and functionality you need
  • show you how to use your new site.

Product or Service Blogs

A blog is a great way to position yourself as an expert, build trust with your clients and customers, drive traffic to your Web site, and increase search engine visibility. A blog is also a powerful content generator that can automatically push content out across a variety of social networks without you having to spend lots of time doing updates. And it can be just one aspect of your Web site, which may include static pages as well as blog posts, all of which can be managed yourself. Just add words.

Blogs may be used for:

  • your business or organization as a whole
  • sharing news about your business or organization
  • a product such as a book
  • a service such as consulting
  • a project such as a charity or campaigning initiative
  • building a community of interest in a specific topic area
  • and much more!

It’s a $14 trillion economy.

In this huge world, there are plenty of prospects that can be clients or customers.

Go out and find them to generate your own economic recovery. Stop pretending to be in business or complaining about the bad economy.

Most companies are “too busy” to do marketing when they have a lot of work (or worse, they cut the “marketing expense” all together). In fact, when they finally get around to doing some type of marketing, it means they have no work. This keeps their business flat and perpetuates a feast or famine cycle.

Implement a marketing strategy that builds trustful relationships over a long period of time. Remember, we can’t sell anything to anyone, we just need to be there when people are ready to buy. — OpenForum

The Challenge is Clear


Market realities are changing faster than many businesses and organizations are adapting. But if they wish to stay competitive and relevant, they have one choice.

Successful businesses and organizations are lead by people who are confident, optimistic and proactive. They continue to reach and motivate their audience, convey their unique message, and generate forward movement. These people know that if their businesses and organizations don’t evolve, they will perish.

In today’s world, strategic thinking and creative design are essential to survival and prosperity. ted360 creates marketing solutions for entrepreneurs, businesses and organizations seeking to enhance their professional image, convey their unique message, motivate their target audience, attract clients and customers, and generate new opportunities.

In today’s world, distinctive branding, creative marketing literature, informative Web sites and social media presence will enhance your professional image, convey their unique message, motivate their target audience and generate new opportunities.

If you need help with a current or upcoming project, contact us today:

P O Box 515 :: High Falls NY 12440
tel: 845-853-8051

Web :: Email :: Facebook :: Twitter



Develop your social media presence.

It is not just about having a Facebook fan page or twitter account, but about having a voice within these social media outlets and maintaining a sense of purpose.

It is not enough to just do it anymore… it must be done strategically and with reason. This is a fluid process that takes time and energy and is continuously evolving. If you are to compete and succeed, devoting proper resources to social media is essential today.


What are people currently saying about your company or brand? Is it what you want them to be saying? What kind of image do you have in the eyes of the consumer?


Collaborate to introduce or change your presence on Facebook, twitter, and YouTube. Respond to what people are saying about you. Find that sense of purpose and create a voice for your business (or organization) that is both relevant to goals and strategic in action.


Getting closer to the consumer shows your company is human and within reach for your audience. Maintaining this relationship shows your company or brand has experience and will create a community following.

Change – Adapt

Be proactive in organizational transformation. Voice your business processes.


How is social media affecting ROI? In what areas do you need to step up or modify? Then, start all over and keep listening.