How to take creative risks.
GBH’s Dave Wood and Sue Daun, ECD at Interbrand, take a break from judging the Brand Impact Awards to debate the importance of risk taking in design
Why wit is important in branding
Brand Impact Awards judges Jim Sutherland and Louise Kyme discuss the role of wit, charm and empathy in great branding
Key trends in branding for 2017
Brand Impact Awards judges Caroline Till and Stuart Youngs reveal the technological and visual trends that they believe will shape design in the coming years
The future of branding
Are motion graphics and interactivity the future of branding? Brand Impact Awards judges Ben Gibbs (Wolff Olins) and Curtis Baigent (ManvsMachine) discuss.
Why craft matters in branding
Sunita Yeomans (SSHY Creative, former head of creative at Tesco) and Kate Shaw (Crabtree & Evelyn) argue the case for beauty, craft and ornamentation in branding, across all sectors.
Engage consumers with your branding
Brand Impact Awards judged Bruce Duckworth and Mark Bonner reflect on how modern brands need to maintain a dialogue with consumers, with a consistent tone of voice across all touchpoints.
What is modern branding?
Brand Impact Awards judges Bruce Duckworth and Mark Bonner discuss the state of branding in 2016, how the field has evolved and what agencies need to do to survive and thrive.