Digital Transformation might sound like an overused buzzword. But embracing digital tools in the right way can help your business achieve real results. The truth is, for a lot of organizations, the digital transformation has already taken place but that doesn’t mean you can’t still reap the rewards of implementing digital technologies and innovations in

It is important for businesses to realize that integrated digital marketing is not just a fad, but rather, an evolution in marketing. Sure, one-off ad campaigns still exist, but they are no longer the cornerstone of ROI that they once were, back in the days of Don Draper when newspaper and radio slots were all

Boost your business by adopting cloud technology Did you know that moving to the cloud can help your business be more successful? A recently released Boston Consulting Group1 study on the economic impact of technology on small business discovered dramatic differences between tech-savvy small and midsize businesses that were using the cloud and other technologies,

The new digital economy brings with it pressures for organizations to be agile in their marketing. The outcome is a new breed of CMOs labeled entrepreneurial CMO – marketing executives known for their speed, agility, technical savvy and the ability to scale on a tight budget. This breed of leaders sees trends emerging from around

IT-enabled small and medium-sized enterprises (SMEs) increase revenues 15 percentage points faster and create jobs almost twice as fast as other SMEs, a new Boston Consulting Group (BCG) study finds. Leaders in the adoption of the latest information technologies among small and medium-sized enterprises (SMEs) far outperform their peers in the marketplace, according to new