What is a digital marketing strategy? A digital marketing strategy is a plan that sets out the objectives, competitors, target markets, marketing positioning, products/service, promotional tactics, budgets that a business implements to satisfy customer needs and realize online profitability. So it’s much more than the online channels and vehicles that many people are familiar with
Digital marketing is essential in today's world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you're a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their
How many times have you heard this or a variation of it? "We tried _____ marketing tactic. It doesn’t work." [source: Bloomberg Business] While it may be true that a given approach is ill-suited for a particular industry, audience, or situation, in my experience the tactic is less often to blame than the implementation of
Brand marketers are shifting their focus away from traditional digital metrics like the click and toward new metrics such as attention. How did we get here? Virtually every year there has been some sort of innovation: new ad sizes, formats, functionality, targeting and re-targeting techniques and programmatic buying methodologies. We have seen quite a transformation
How over-targeting can under-deliver Every advertiser should add mobile to their marketing mix – period. Mobile increases the overall performance of campaigns across all channels. In a recent study, we found that consumers who see ads in multiple channels convert 24 percent more often than those who see them in one channel. by: Maureen Little,