Putting the rights tools in the right hands.
IBM Masters: The Right Tools for Success It's amazing what can happen when you put the right tools in the right hands, both in the game of golf and in business. Visit: www.ibm.com/smarterplanet
Small Business Website: 6 Must-Haves
Whether you’re a brick and mortar or you’re strictly an online shop, you need a Web site. And while many small business owners are starting to come to terms with this, I can’t tell you how many SMBs I’ve spoken to who have spent considerable amount of money (often five figures) on a website that
Stand Out From the Crowd
As competition across industries increases, so do the demands of your customers and clients, making it vital for you to stand out in a crowded market. A strong brand that highlights your unique value will help create a bond between you and your customers. The American Marketing Association defines a brand as a "Name, term, design, symbol,
Content Marketing Ideas for 2012
The phrase “content marketing” is enough to instill fear in many small business owners. But why? [source: Lisa Barone, Outspoken Media] As SMBs, we’re pros at using content as a way to attract customers and build word of mouth. We’ve been doing it our whole entrepreneurial careers! But we seem to forget this when the