Business Myth: Service-oriented businesses don’t need Web sites It is fairly clear how a retailer can benefit from having a Web site. However, when it comes to brick-and-mortar and other service businesses, these benefits are not always recognized. Here are a few reasons why having a distinctive, informative and search-friendly Web site for a service
Believe it or not, there are business owners who still think that the Internet is a fad. The Internet started as a fad back in the 90s when anyone could create a Web site just for the sake of it, but things have changed a lot since then. The Internet has become an important part
Most lawyers who are freshly introduced to the idea of Internet marketing will build their Web site with a design company and then think visitors will start flowing in automatically after the Web site's initial launch. No matter how professional and aesthetically appealing your website may be, in the Web environment today, visitors will never
While social networking sites have become an indispensible part of lawyers' marketing efforts, personal contact remains the ultimate differentiating factor. Differentiation gets attention, which defines marketing by educating potential clients that you know exist and can assist. Lawyers too often find marketing daunting because there are so many potential clients, so little time to reach
Financial services companies and advisors alike have been slow to fully step into the world of social media given the highly regulated nature of their industry. Some, however, are blazing the trail and leveraging the powerful nature of conversational media to help grow their businesses. In this video, you will learn how financial advisors