2010 Patient Protection and Affordable Care Act (PPACA) — informally known as Obamacare — has changed the target audience of health insurance companies. Whereas before, health insurance companies marketed themselves in a b-to-b environment, the mandate that requires uninsured individuals to purchase an insurance plan that meets basic coverage standards by 2014 has created a new
There are two ways of holding an idea. One is with a closed fist, and one is with an open palm. When you hold an idea in a closed fist, you control it. It is yours. And no one else can access it. [Nilofer Merchant] Ideas held tightly — as if in a fist — can't be
Today's companies face the challenge of marketing in an economic state of turbulence and uncertainty. The key to maintaining forward momentum in today's market is to resolve to be competitive and shift to an opportunistic mind-set. Rather than focusing on the turbulence, your company should leverage the dynamics of a down market and become an
Marketing is an activity that requires a level of strategy and research to be successful, very few if any marketing campaigns have been successful without careful planning and the same applies to experiential marketing. Whether you are conducting experiential marketing in London, New York, Brisbane or Paris unless you take the time to plan your
The image of a farmers’ market doesn’t immediately evoke “high-tech.” Over the years, however, farmers’ markets have slowly adopted digital technologies to reach an increasingly connected consumer. The move toward digital often began with building simple email lists. [source: mashable.com] “I would use [a list] to do a weekly pre-market pump up, tell them what