Smarter Marketing: Bringing Value to Customers A new kind of CMO is reinventing what it means to be a marketer—as well as the entire notion of marketing itself. At the IBM CMO CIO Leadership Exchange in New York, Franklin Templeton, Executive Vice President and Chief Marketing Officer, Wendy Harrington talked about using data to bring
Chief marketing officers must embrace all aspects of digital technology, focusing on customer experiences and business outcomes like never before. Your email box is always full with promotions that have little relevance. You download a new app for your smart phone or tablet every day. You spend way too much time online either on social
That is not a joke headline. It blows my mind, but last year, an Ad-ology study found, 46 percent of small businesses surveyed said they did not have a Website. What are they waiting for? Granted, the number of small businesses with Websites took a jump in the past two years, from 33 percent to 45
For some small businesses, the cost of establishing a Website can seem prohibitive. However, recent data suggests that businesses without Websites are missing out on many customers and sales opportunities. Approximately 90% of nonfood retail purchases begin online as shoppers check out products, compare prices and hunt for deals. Even if your business does not
A smart marketing strategy is critical to the success of your small business. But many small business owners have misconceptions about marketing that can hamper their ability to successfully promote their products and services in a competitive marketplace. Here are a few common marketing misconceptions that can limit the effectiveness of your marketing plan and cause you