Smarter Marketing Today, the vast amount of data that customers are generating lets marketers understand customers not just as segments or targets, but as actual individuals. Understand individual customer needs. Learn more at www.ibm.com/smartermarketing.
Smarter Marketing Predictive analytics brings science to the art of customer value & engagement, helping create a seamless experience that can give customers what they want, when they want it. Learn more at www.ibm.com/smartermarketing.
Smarter Marketing Increased consumer transparency into companies' actual behavior and performance mean that now, more than ever, a company's values and beliefs have to align with its brand promise. Succeed in an era of transparency. Learn more at www.ibm.com/smartermarketing.
Smarter Marketing At the IBM CMO CIO Leadership Exchange in New York, Seth Farbman, Global CMO of The Gap, Inc., discussed how today's technology is making it easy and seamless for customers to interact with their favorite brands. To learn more about Smarter Marketing, visit www.ibm.com/smartermarketing.
Smarter Marketing At the IBM CMO CIO Leadership Exchange in New York, Maria Winans, IBM's Vice President, Software Industry Solutions Marketing, talked about how technology has changed the way brands need to serve their customers. To learn more about Smarter Marketing, visit www.ibm.com/smartermarketing.