Loyal customers mean more cash in your pocket. New research and case studies show the positive impact loyalty and customer advocacy can have on businesses. These statistics so obvious and yet, so many marketers still choose to focus on acquisition over retention. New is not necessarily always better. Don’t ignore what’s right in front of
Some things are simply better together: peanut butter and chocolate, popcorn and movies, Carrie and Mr. Big, marketing and technology. You’re probably thinking, “Hold up, did she say just say marketing and technology!?” [source: MarketRI] That’s right, everyone. Marketing and technology are not only better together, but I would venture to say they are
Many social media sites started out as personal sites but social media marketing has become one of the most powerful online strategies for businesses, online and offline. These social sites are continually growing, expanding and changing and it can sometimes be difficult to keep up with these changes. Here are some tips to help your
"Brain Friendly" Web Design Attracts More Viewers Looking to attract more customers to your Website? New research on media sites suggests that using a "brain friendly" design might do the trick. Researchers at the University of Missouri School of Journalism propose that, since the brain is engaged through motivation, the most effective way to get
Smarter Marketing Marketers can now use data to shape everything from how brands interact with customers to the products and services they offer to the structure and culture of the company itself. By radically rethinking their profession, marketers today are able to understand customers as individuals, use predictive tools to get ahead of demand and