There is one main obstacle for growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information. [source: Laura Hogan, OverGo Studio] In fact, Sirius Decisions reported the average sales cycle has increased 22% over the past 5 years due
Creative tips for introducing postcards into your marketing mix [source: VistaPrint] Five Tips for Designing an Effective Postcard Choose an interesting graphic or photo that's visually relevant to your business. Remember that more isn’t always better…keep the text brief and easy to scan. Keep it benefit-oriented so customers can immediately understand what’s in it for
Even if you're not planning on selling online, a well-crafted site is essential for any business. Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a Website? A: That's a good question. In fact, it's one of the most important and
LinkedIn report says small businesses are becoming more astute users of social media for marketing. Small and midsize businesses play an important role in our economy. Every day, they fight for our attention while also trying to gain any leverage they can over the big box retailers like Amazon, Target, Walmart, and more. There’s no
Q. I'm set to launch my first social network startup at the end of February. However, to gain some initial interest, I need to market the site in an inexpensive way. What are some different, low cost ways I can do so? — Matt Querzoli (Sydney, Australia) A. It is important for every founding team