There’s no better way to reach thousands of potential customers than with a great online presence. And to build that presence, you need a proven, workable online marketing strategy. [inforgraphics: WebDam] [source: Business2Community] Marketing your business online requires some knowledge and some effort, but you don’t have to be an expert to make
Slow and steady wins the race, according to small business owners. Looking too far into the future of your business can be overwhelming, but there are certainly reasons to be optimistic about what's to come. [source: Column Five & Intuit] While many small business owners have been concerned about the slow economic recovery, almost 70
Be Image Conscious and Flexible “It is essential you think carefully about the image you want to project and spend time on a marketing plan.”— James Caan [source: The Guardian] Marketing is essential for the success of any business. It doesn't matter how great the product or service you are offering is if nobody knows
Digital marketing isn't the next big thing... it's the biggest thing happening in the marketing world right now. A recent survey by marketing optimization firm ThinkVine found that more than half of marketing executives expect to spend more of their budgets on digital advertising than on traditional advertising — like TV ads and radio plugs
“The Internet’s biggest impact on SMEs has been as a great leveller, making it possible for a small firm to be a global company from day one, with the reach and capabilities that once only large companies could possess.” — Charles Roxburgh, a director at the management consultancy McKinsey, which has been researching the impact