Brand advocates: People who are enthusiastic about your brand in real time are way more powerful than a 'testimonial' [source: Sarah Welstead] Ah, case studies and testimonials. So often discussed (in strategy meetings, marketing meetings, website meetings, business development meetings); so rarely actually done. If I had a nickel for every time I've sat in
Why LinkedIn Is Brilliant for Small Business Marketing As a social platform, LinkedIn takes it lumps. [source: Social Media Today] There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small business marketing strategy
Five Shopping Trends Retailers Should Watch ‘Tis the season … to shop. The holidays may still be a few months away, but consumers are already gearing up for the year’s biggest shopping season. They’re searching for deals and checking them twice across a variety of screens (mobile, increasingly). [source: Google] Given that the holiday
If your small business doesn’t have a Website, you might as well be invisible. Whether your small business is local and located on Main Street, or located entirely online, a Website is the most basic tool and a must-have in order to be successful. If your business doesn’t have a Website, you might as well
Your online presence is a direct reflection on your real-world business. If your small business is growing, your Website has to grow along with it. Letting one trail behind the other is tantamount to leaving money on the table. Yet many small-business owners don't understand the importance of their digital initiative. Businesses that understand