Social businesses mature, yet many still lack a strategic foundation. [Infographic] The State of Social Business: Social Media Matures, Yet Many Companies Still Lack a Strategic Foundation [source: Everyone Social] This year has been particularly busy yet productive for Charlene Li and me having published two reports that detail the six stages of social business
In a world, where there are 2.7 billion internet users, it is not easy to get your content seen, read and shared easily. While few create great content and get recognition, others get lost and keep trying. Those who create great content tend to ignore why people share their content. That’s because it is puzzling. Yes,
Word-of-mouth (social media) marketing has a greater reach than ever before. Word-of-mouth is the oldest form of advertising, public relations and information sharing that we know of. [source: openforum] And in today’s world, largely due to social media, it has added great reach and faster spreading of information than we've seen before. More and more people get
Lets start by saying it’s ok, we know and understand that the way you have done business your whole life is totally acceptable and I’m sure it has brought you great success. So why are you reading this? You keep hearing all this talk of SEO and social media and how it can help boost
10 surprising social media statistics that will make you rethink your social strategy. Do you know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you. If you’re managing social media for your business, it might be useful to know about some of the