Today, most people have access to smartphones — requiring professionals, businesses, campaigns, and nonprofits to become more accessible and relevant.

In today’s marketplace, a mobile-ready Web site is a must for businesses of all sizes, in all industries. With proper speed and intuitive designs, an engaging user experience will generate increased lead generation and enhance the credibility of your business.

With the increasing number of mobile users, it’s important for businesses to create a mobile-friendly Web site. A quality user experience engages more visitors visiting your Web site on their smartphones.

A mobile-ready Web site is essential for your business.

Just having a Web site doesn’t mean that it can work best on smartphones and tablets. While it may require a little more development effort, the following will highlight the benefits of having a mobile-ready Web site.

Mobile is a must for Google
Google gives priority to mobile-ready Web sites. The change in algorithm has refined the way Google shows mobile search results. Mobile-ready Web sites rank better than static HTML sites.

More Convenient
People everywhere use their smartphones to carry out their everyday tasks from searching a simple query to booking tickets and much more. The reason being the speed and convenience. People nowadays want to connect and quickly get what they are looking for.

Reliability
A mobile-ready Web site will help you build trust among your clients, customers, and influencers in your industry. It will enhance your visitors’ experience and help them see you as a trustworthy resource for information, services, and products.

Best Practice
Responsive technology has made mobile optimization accessible for everyone and users are expecting the same kind of experience when browsing through their smartphones. Clients and customers will not need to search for your Web site by typing the exact URL, they can just perform a simple search to find you easily.

Attract More Customers
When people access your Web site and find the same information or look for something relevant to what you are providing, you will want their experience to be extraordinary. As many people use mobile phones for accessing the Web, only a mobile-friendly Web site is able to offer that kind of intuitive experience. Delighted visitors will become a source of referrals and dissatisfied visitors may do the opposite.

Enhanced Reputation
People will remember a business they had a good “online” experience with as well as the bad experience. Building a reputation is important, but maintaining it is a must. No business owner wants to miss any chance to impress and inspire potential clients and customers, and build a positive reputation.

Be meaningful. Be memorable. Be mobile.

Web sites that are not mobile-ready are falling short of providing an intuitive user-experience in this fast-paced digital era. Responsive Web sites will continuously emerge, standing out among those businesses which haven’t implemented the mobile-friendly strategy.

Does your business provide useful and unique services and products? If the mobile experience of using your Web site is not engaging and user-friendly, it can have a negative impact on your business and audience. A distinctive, mobile-ready Web site is essential… it will help you impress and generate more clients and customers. [Need a quote?]