WordPress: Better for Your Business

August 06, 2012
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WordPress Website is Better than a Traditional Website for Your Business

logo.wordpress.150pxHere are a few reasons why WordPress websites are better than traditional websites for authors, speakers, entrepreneurs, business and nonprofits in today’s very trying economy.

Save Money: No longer do you need to send the most basic text changes to your designer or even have your designer add new pages for you. Make the edits yourself whenever you want and save the money you would’ve paid your designer for more important things by adding new pages on your own. Times are tight and managing your own content for your Web site is a great way to contribute to saving costs.

Greater Accessibility: Make changes or add content from any computer in the world with Internet access and a browser without the need for additional software or fixing firewall settings.

Speed of Communication: Since you don’t have to wait a few days for your designer to make those basic changes, the content on your Web site and be altered immediately by you, thereby giving your Web site visitors the most timely and current details possible.

Consistency: No matter how many pages you add in page template format makes visitors less confused

Better Time Management: – Add content and then schedule those posts to publish on your site on whatever day and time you want. You could write an entire 12-week e-course, for example, break it up into 12 pieces and have each automatically post to the site at the same day and time each week for 12 weeks.

Ease of Membership Site Rollout: With the addition of a few plugins, a WordPress blog can evolve into a full service membership site with as many levels as you would like.

Social Networking Friendly: Automatically integrate your blog posts with social media like Twitter, Facebook, Linkedin instead of having to go to each one, login, and make a post that you’ve just added something new to your website.

Engage with Current Media: Easily add audio and video to posts and pages.

Creative Welcoming – Integrate any design to other CMS (Content Management System) tools that all look alike because of their stringent design constraints.

Ultimate in SEO Friendliness: The construction of WordPress blog code is consistent and streamlined without excessive HTML code that Google finds very inviting for indexing. Plus, with the right setup, you’re able to customize every page or post you make to give you the highest possible probability of getting your pages in high search results positions.

Inspiring: Participating by adding posts and pages and managing your own content becomes “fun.” When you see the results from your own efforts instead of farming out everything, you become fueled even more to add more content.

Search Engine Magnetism: As a result of your inspiration to post content more often, your frequency of contribution will attract Google robots and other search engines like magnets. The robots will search your entire site every day looking for new content and new pages and changes they can index. New pages get indexed in hours or even minutes when you commit to adding new content over time.

Growth Potential: No need to update navigation when you add pages; links to new pages will be added automatically based on what “category” or categories you assign your posts and pages to.

Insanely Fast Learning Curve: Learning to edit content, post new pages, add photos and images is as easy (maybe even easier) than using MS Word. Figuring out these simple procedures on your own would only take a novice a few hours. With initial training from an expert WordPress trainer, all of these functions can be performed by you… even if you have no design or programming experience. WordPress software is by far, the easiest tool to learn how to maintain content on your Web site.

Improved Security: One of the subjects “against” WordPress software that use plugins (plugins are small add-on programs to enhance the capability of the software) is that hackers can break in to your Web site. But, the exact opposite is in fact true: If you have the right people involved in the setup of your WordPress installation, your blog site can be hacker-proofed even more securely than a traditional Web site. How can that be true? Because there is an actual process to “hardening” a WordPress installation. But, you just don’t hear designers or developers hacker-proofing traditional Web sites. See the difference?

Inspires Repeat Visitors: The fact that you are inspired to add new content frequently will also encourage and increase your repeat visitor numbers. When people like what you contribute to the Web, they want to know when you add more. That’s where RSS feeds (Real Simple Syndication) come into play along with automated notices by email that new posts have been made. These announcements trigger former visitors to come back to read the rest of the article, or in the case of RSS, visitors can subscribe to receive the entire post through their RSS reader or mobile device. This is not just the “future” of how communication will evolve in a few years, but this is today. If you are not experienced with how RSS works, having a blog site will introduce you to its importance for sure.

Two-Way Communication with Visitors: Through the use of blog comments, you are no longer restricted to one-way “outbound” communication with visitors like you would be with a traditional Web site. Sure, you can always have a “contact us” page on your traditional Web site, but blog comments allow for anonymous two-way discussion between you and your readers. And, every time someone makes a comment to one of your posts, the inclusion of their content full of keyword phrases helps you to build better search positioning. It’s like getting free SEO help from the general public!

Increase Your Perceived Industry Authority: Making frequent posts and sharing your opinion on what’s happening in your industry offers so much more potential for establishing rapport with your audience than a traditional Web site could offer. Why such a difference? Because traditional Web sites just takes longer to format. You just can’t afford to spend that much time to make that many additions of content pages with a traditional Web site. And, when you’re “reporting” on industry happenings and giving your opinions, speed is of the essence. That’s the difference.