Recently, I spent time explaining Facebook and Twitter to a friend: what they were, how they worked and their differences. The main reason for his interest was that ‘lots of companies seem to be on there and I’d like to be part of it.’ It’s an increasingly popular view for baby boomers. The uptake of
If you are a business owner, I strongly suggest you stop resisting social media as a platform to build strong relationships, enhance brand perception, and to connect with clients and customers. Just as businesses resisted building and promoting a Web site, a portion of them are now resisting social media. Why? Is it because you
[Pepperdine University] In today's highly competitive market place, effective marketing is increasingly essential for small business success. Effective marketing requires a clearly defined "competitive advantage." Your competitive advantage defines the unique value your business provides and clearly explains why people should buy your products or retain your services. 7 Steps to Creating a Competitive