Many writers have focused on the benefits that Internet technology offer to arts institutions: reaching many new people at lower cost, explaining new and challenging work, educating children, and on and on. [source: Michael Kaiser, John F. Kennedy Center for the Performing Arts] It is easy to say that Internet activities are a powerful new
Even if you're not planning on selling online, a well-crafted site is essential for any business. Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a Website? A: That's a good question. In fact, it's one of the most important and
Your business’s Website is your window to the world: It’s how you find customers and how they find you. And if you try to pinch pennies on the maintenance and upkeep of that window, you could be costing your business a fair amount of revenue. [source: Catherine Clifford, Entrepreneur] Is your business’s Website optimized for
Why It's Time to Start Thinking Differently About Business Websites Is your business Website working as hard as it should be? Is it helping you to reach your real-world, bottom-line business goals? [source: Social Media Today] Most are not. In a day and age when it's possible to accomplish so much via the Web, most
It’s a new year – time for a fresh new start. For many people, that means it’s finally time to give that tired, old, difficult-to-update Website a facelift. But where do you start? The first step is to analyze your conversion goals. Oftentimes, they’re not as good as they could be, simply because the site