Engagement Marketing

Unlike traditional approaches to marketing where you specifically target prospects with direct response offers, engagement marketing allows your audience and potential customers to interact with you and shape how they would like to communicate with you. Engagement marketing begins when an interested person takes an action to begin an interaction with you. Engagement means someone

By |2018-09-17T14:48:37+00:00January 9th, 2017|B2B marketing, B2C marketing, marketing|Comments Off on Engagement Marketing

Not Your Entire Digital Strategy

Why Only Having a Facebook Page Is Not Enough To Market Your Small Business If you’re a small business looking to establish a digital presence, Facebook is a great and easy way to do so – it takes all of five minutes to get started, and the uniform look of Facebook pages means that you

By |2016-08-11T04:13:16+00:00August 10th, 2016|social media|Comments Off on Not Your Entire Digital Strategy

Technology has connected our world.

The rapid development of business and personal technology has revolutionized our world within the space of a handful of generations. One of the greatest benefits of this revolution has been the progress made toward an actual global community. [source: Techi] As our digital world increases in speed and accuracy, people from various nations and cultures

By |2016-01-04T17:11:04+00:00January 3rd, 2016|digital|Comments Off on Technology has connected our world.

Destructive Impact

The good, the bad and the ugly of the digital revolution’s destructive impact on jobs Your great-grandchildren will benefit from today’s upheaval, but many alive today will suffer. [source: Washington Post] Today we straddle two remarkably different worlds. On one side sits hotels, taxi cabs, newspapers and the dog-eared atlas stuffed in your glove box.

By |2016-01-04T17:11:18+00:00January 3rd, 2016|digital|Comments Off on Destructive Impact

Digital Marketing on a Shoestring Budget

If you’re a startup with a tight budget, digital marketing offers you more than traditional marketing routes. Simon Burckhardt, UK managing director at Vonage, shares practical tips to make a big online impact with limited budget. “A few things have been learned from our small and home business customers about online marketing on a shoestring.

By |2015-12-28T22:09:45+00:00December 28th, 2015|digital, marketing|Comments Off on Digital Marketing on a Shoestring Budget
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