Communicating with consumers has always been a vital part of doing business, and as the world becomes more digital, that communication has had to change. As email, texting, social media and other digital technologies become more prevalent, brands have adapted to make their communication strategies more digital, and, in many instances, more intimate. [source: SmartBrief]
The best tips for digital transformation [source: Adweek] Be data led, not data driven Any organization can cherry pick data to justify its strategies, says Forrester principal analyst Brendan Witcher. Smart organizations look at the data first and then decide what to do. “Any organization can find data to support a strategy they already have,”
You don't need me to tell you, fellow caffeine junkie, that coffee is delicious. Nor do you probably need scientific evidence that when you haven't gotten quite as much sleep as you'd like (or hit the dreaded afternoon slump) your beloved brew can work miracles. But despite these obvious benefits, you still might be wondering
Technological Innovation Has Made Every Business a Digital Business There was interesting announcement in the news recently about Howard Schultz, CEO of Starbucks, restructuring and reorganizing the business. I found it very interesting that he stated that he will spend more time personally involved in the digital strategy and innovation within Starbucks. [source: David DeWolf]
Starbucks hauled 1,000 lighting instruments, 445 chain motors, 120 speakers, 21 projection screens, and 5,000 live coffee plants to the conference center in Houston and spent three weeks installing a $35 million "Leadership Lab." What Starbucks doesn't spend on commercials, it makes up for with this three-day spectacle. The goal is to mobilize its employees