Using Social Media to Its Full Potential

When you're an entrepreneur in the digital age, you have many choices for effective marketing. In fact, if you don't have a social media and online marketing strategy in place, this can fatally diminish your outfit's reputation and bottom line. It's not enough just to own a social media account. Using social media to stay

By |2014-12-11T13:41:13+00:00December 11th, 2014|social business, social media|Comments Off on Using Social Media to Its Full Potential

Using Social Media to Boost Sales

It's vital to take advantage of LinkedIn and Twitter to connect with prospective customers and stay on the radar of previous ones. Whether you're a sales manager or sales rep, chances are you've heard of social selling. At first glance the trendy phrase is intuitive--selling via social media channels. But while the definition might be

By |2014-03-06T14:23:01+00:00March 6th, 2014|LinkedIn, social business, social media, Twitter|Comments Off on Using Social Media to Boost Sales

Time to Grow Up!

Social businesses mature, yet many still lack a strategic foundation. [Infographic] The State of Social Business: Social Media Matures, Yet Many Companies Still Lack a Strategic Foundation [source: Everyone Social] This year has been particularly busy yet productive for Charlene Li and me having published two reports that detail the six stages of social business

By |2014-01-04T21:11:58+00:00January 4th, 2014|social business, social media|Comments Off on Time to Grow Up!

An expectation of privacy?

Let me understand this... Someone spends time and money (millions of dollars) to create a "free-to-use" social platform that enables people to reach out and connect with friends, family, fans, clients and customers, prospective clients and customers, occupiers, supporters, contributors, voters, businesses, organizations, politicians and news events. And we "opt" to use these platforms and

By |2013-08-04T16:37:49+00:00August 4th, 2013|insight, social media|0 Comments

LinkedIn Can Benefit Your Brand

An active brand presence on LinkedIn is important for every business — especially those serving the B2B market. In addition to your company profile, have you thought about the impact of your personal LinkedIn page? An active personal presence on LinkedIn can deliver significant business benefits. LinkedIn is a forum to build thought leadership through

By |2013-07-26T15:09:55+00:00July 26th, 2013|LinkedIn, social media|Comments Off on LinkedIn Can Benefit Your Brand
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