Responsive is now the standard.

Every business needs a beautiful, well designed Website.


marketing and digital agency ted360


However, if that Website can’t be viewed properly on a mobile device or tablet you run the risk of losing potential clients.

This is where responsive Website comes into play.

Responsive Websites are perfect on every device

Back in the day, (ie pre-smartphones & tablets) having a Website that looked good on a cell phone was a non-issue. Fast forward to 2016, more Google searches occur on mobile than on desktop. What this means for you is that if your site doesn’t look good on a smartphone or tablet, you will lose users. That means less sales for your business.

Google Prefers a Responsive Website

Google is advancing its algorithm very quickly, and its goal is to be indistinguishable from a human being. In other words, if a human can’t easily understand a particular Web page or Web site in general, the algorithm can’t either, resulting in penalties and lower rankings.

No need for a separate mobile site

If you have a responsive Website, you eliminate the need for a separate mobile site. One site is easier to manage on a day to day basis. Also, without a separate mobile site, you don’t need separate SEO and Adwords campaigns.

Responsive sites have lower bounce rates

A bounce rate is the number of people who visit on your Website, but don’t click anywhere. When a site looks bad on your smartphone, those users tend to bounce. Google translates that into your site being irrelevant. In turn, that hurts your SEO.

Responsive sites are timeless

A responsive site is designed based on the size of the screen. It adapts based on screen size, not type of device. So, when new devices come out with different size screens, you won’t have to redesign your Website. This will save you time and money in the future.

Law firms need a mobile responsive presence.

Users are increasingly engaging with Websites via mobile channels.

That means law firms must adopt responsive Website designs to accommodate searches from any device.

Web design for attorneys and law firms.


[source: Centric Digital] In many ways, lawyers are servants of the people — they’re willing to bend in every direction at once to secure a victory for their clients. And as their client base increasingly searches for the best legal help using their smartphones, law firms are going to have to bend in that direction, too.

The law market is more saturated than it’s ever been, and contracts are often won or lost due to first impressions — not in person, mind you, but on a firm’s Website.

As 69% of potential clients use both mobile and PC to search for firms (and 74% will check out a law firm’s Website before making contact of any kind), customers expect a site to be fully optimized for any and all platforms.

ONE SECOND TO IMPRESS

According to NewMediaCampaigns.com, having a responsive Website design is the number-one most important design feature of any law firm’s site. Because firms can count on so many potential clients viewing their sites on their smartphones, they must demonstrate a perceptiveness to this trend and a willingness to cater to those interested parties.

Also very good to know: Google’s mobile search algorithms will more highly prioritize Websites in search results that are optimized for mobile platforms. And once users view a site on their smartphone, a responsive design will allow them to more easily view a firm’s team, cases, areas of expertise, and most importantly, contact information.

And just by doing the little things, like installing a ‘click-to-call’ feature, you move potential customers even closer to a conversion — or to put it literally, one touch away from a first introduction.

And to customers, there are often few differentiating factors between law firms, but a clean, responsive, and tech-savvy Website speaks volumes about a practice’s overall composure, and can mean an immediate win over another firm with a clunky, hard-to-use site.

Indeed, 72% of people who hire an attorney contact just one law firm in advance of their decision; if your Website manages to get a customer to call you up, it’s actually quite likely they will retain you for your services.

DON’T GO IT ALONE

More than ever, law firms need to go digital. And to accomplish this, few are going it alone – instead, they’re partnering with industry leaders in digital transformation to ensure they’re best positioned to convert as many potential clients as possible.

At this juncture, there is no longer a question of whether law firms should transform their digital platforms – the question is when, and to what degree of effectiveness.

 

Mobile Search Has Changed the Game for Local Businesses

Web design for local businesses.


We have become an instant gratification society.

A lot of this is due to the convenience of the Internet, and how it’s accessible from anywhere, just with a simple search on our mobile devices. Even the days when we used to sit at our desktop computers, researching a local business, are passing by quickly.

[source: HuffingtonPost] Right now, about 25% of Internet searches are being completed on mobile devices, and that number is steadily climbing. It’s expected that in 2015, mobile device searches will overtake searches on desktop computers entirely.

For the consumer, this is great. With our mobile devices, we’re able to quickly find businesses in our communities that provide the exact services and products we want. The GPS on our phones allows us to pinpoint the location and even get directions, all in one handy device.

Local business searches are very targeted, it’s estimated that about 61% of mobile searches result in a purchase. People are clearly able to find what they’re looking for, and they’re able to find it in their community with the help of mobile search.

So what does this mean for business owners, specifically small business owners, who depend on business from their local communities?

1. Location, Location, Location

Perhaps you’ve heard the old adage ‘location, location, location?” That sentiment was used to express the belief that a business could be successful when given the right location, simply due to the fact that it was more accessible to potential customers.

With mobile search, having a great location is no longer enough. Brick and mortar stores without a strong SEO strategy are seeing their business ebb away as people turn to their mobiles to give them the address of a great Italian restaurant nearby, or a salon in their neighborhood. Customers no longer have to go out hunting for local businesses because those businesses are right at their fingertips.

2. Word of Mouth Has Evolved

Not only can these consumers get a location of a business, with certain popular applications they can also see customer reviews and recommendations. Customers no longer have to take a risk on a new business when they can simply rely on the opinions found in their local search results. That means even business owners who rely solely on the sales from a physical location need to shift their strategies to ensure they’re coming up in those searches, and that they are managing their online reputations.

3. Digital Natives Now Dominate the Market

One huge reason for this digital dependence is the emergence of Generation Y and ‘digital natives’ as part of the consumer market. There are nearly 80 million members of this generation and about 40% admit they prefer to buy from local businesses as opposed to big chain companies. At the same time, this generation was raised to rely on the Internet, so much so that 72% of them have smartphones. According to Customer Magnetism, these ‘Millennials’ touch their smartphone a staggering 43 times per day. When these individuals are looking for a local business, they’re not doing walk-ins or talking to their neighbors as was convention in the past. Instead they’re going to their Smartphones. As this generation takes up a larger portion of the pool of customers, the trend of using mobile technology to find local businesses will only increase.

4. Conversions Come Easy

Even when these local searchers don’t buy, they usually follow up with local businesses. Three out of four mobile searches trigger some kind of follow up action. Whether that action is a call to the business or making an appointment, 75% of people using mobile search and finding your business are going to reach out to you in some way. The option ‘Click to Call’ on ‘Google My Business’ generates about 30 million calls a month alone.

5. Having an Online Presence is Now Essential

This all means one thing. Small business owners are no longer immune to the need to manage their businesses online. In the past, many of these small businesses had no Internet presence. About 50% of businesses didn’t even have Websites. Now, those businesses are losing out on local customers. When a business fails to have a strong local Web presence, potential customers are getting directed to their competitors instead.

Business owners who want to stay competitive need to shift their strategies to focus on local SEO, no matter what. Even if your business doesn’t have an online store and you have only one physical location, it’s important that the growing group of mobile users can easily find you. About 20% of Google searches are local searches and 45% of all searches are specifically goal oriented; meaning local users are ready and willing to buy. Business owners with a local SEO campaign can be sure they’re cashing in on that local mobile search business.

 

Digital Marketing Can Help You Grow Your Business

With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society.

Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.

For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. Even if you receive tons of daily traffic to your Website, they would not amount to anything unless they convert to leads or sales. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.

The following 12 reasons will show you why the use of digital marketing is not only investment-wise decision but also an effective marketing channel that can help you grow your business.

The Infographic:

Digital marketing levels the playing field.

1. Because Digital Marketing Levels the Online Playing Field

Gone are the days when business owners still welcome the notion that Digital Marketing is only for the likes of multinationals and large corporations that have the sufficient resources required to mount an online marketing campaign. Digital Marketing actually levels the playing field, providing small and medium enterprises the chance to compete against the big boys and attract their share of targeted traffic.

With digital marketing, small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations. Without a call center, small businesses can engage effectively with multiple customers, even to customers from any parts of the world even if they don’t have physical stores or branches in these locations.

2. Because Digital Marketing Is More Cost-Effective than Traditional Marketing

Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results. Gartner’s Digital Marketing Spend Report highlighted that up to 40% of respondents claimed getting considerable savings by using digital marketing methods of promotion for their products and services.

That is why according to the Gartner survey, 28% of business owners surveyed will shift marketing budget allocations from traditional media channels and invest them into digital online marketing tools and techniques. HubSpot confirms this as shown in the chart below that confirms how digital marketers get better Cost-Per-Lead (CPL) compared to other marketing channels.

3. Because Digital Marketing Delivers Conversion

Businesses marketing products and services online measure success by the percentage rate of incoming traffic gets converted into leads, subscribers or sales, depending on the intended purposes of your Website. Without conversion, all your traffic would mean nothing and all your marketing efforts will simply go to waste. That is why business owners are streamlining their digital marketing campaigns towards conversion optimization, making it a top priority above everything else.

There are several tools and techniques that you can use for your digital marketing campaign such as Search Engine Optimization, social media marketing and email marketing. As seen from the chart below from HubSpot’s 2013 State of Inbound Marketing Report, these three that generate quick and effective communication and interaction with targeted audiences will deliver better-than-average results in terms of higher conversion rates.

4. Because Digital Marketing Helps Generate Better Revenues

Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not.

With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business – opening their doors to better, larger and farther reaching markets both locally and abroad. Google’s Asia-Pacific Head of SME Kevin O’Kane describes the Internet as rocket fuel for growth for small and medium enterprises.

5. Because Digital Marketing Facilitates Interaction with Targeted Audiences

One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business. How your business handles such engagements and interactions will spell the difference between business success and failure – just like what eMarketer’s report Key Digital Trends for 2014 is saying as shown below.

Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them – gaining their loyalty and trust that you will need when your business begins to grow.

6. Because Digital Marketing Caters to the Mobile Consumer

Undoubtedly, mobile Internet will be the next wave of information dissemination and communication channel, brought about by the rapid proliferation of smartphones, tablets and other Internet-enabled devices. These mobile devices have become a central part of American life that 91% of adults in the United States always have their devices within reaching distance.

Now would be the best time to have digital marketing campaigns intended towards mobile consumers, paving the way for them towards achieving better growth and faster expansion. Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions as confirmed by another report from eMarketer.

7. Because Digital Marketing Builds Brand Reputation

The power of digital marketing lies in its ability for attracting targeted traffic. These types of audiences for your content are most likely already ready to know more about your brand, products or services and may be interested enough to purchase what you have to offer. Delivering on what you promised will help you develop a better relationship with your targeted audiences, help them transition into paying customers that will go back and interact with your site some more – on a regular and continuous basis.

This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product or service. Your brand reputation will go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

8. Because Digital Marketing Provides better ROI for Your Marketing Investments

With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.

Digital Marketing on the other hand can easily be tracked and monitored, with results immediately realized and measured as soon as targeted audiences provide contact information, subscribe to a newsletter or training program, or make a purchase. The key to success in Digital marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.

9. Because Digital Marketing Earns People’s Trust

Digital Marketing rides on the current online trend that focus more on social media signals resulting from direct and more personalized interaction between a brand or business and their targeted audiences. In the Nielsen Global Online Consumer Survey that involved 25 thousand consumers coming from at least 50 countries, 90 percent of respondents claimed they would trust information about a particular brand, product or service if the data comes from people they know.

Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. The more reliable these social signals are, the higher the trust rate it can generate from targeted audiences – most of which can be potential customers.

10. Because Digital Marketing Entices People to Take Favorable Action

While social signals and testimonials help earn trust from targeted audiences, Digital Marketing makes use of effective strategies that will entice people to take a favorable action your brand or business intends them to take. Conversion to leads or sales is still initiated and under full control by the Website visitor. They are not compelled to do so but digital marketers can make use of clever and innovative ways to entice conversion using Calls-To-Action.

Calls-To-Action specifies what your Web visitors should do next – either to sign up, like, download something, call or buy – specific steps that will entice them to perform a favorable action. Innovative forms, buttons and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable action.

11. Because Digital Marketing Makes You Ready for the Internet of Things

The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the Internet. Sounds like something from a Sci-Fi thriller, but this is what the projected 24 billion gadgets by the year 2020 will actually head to. Digital Marketing will prepare your business towards this eventuality, an interconnected ecosystem that will permeate through every aspect of people’s lives. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences belonging to this online grid.

12. Because Digital Marketing Ensures Business Survival Online

It is a normal occurrence for brick-and-mortar business establishments to encounter visitors entering their store, skimming through and inspecting products, then leave without buying anything. Many kinds of people like these come and go, but a targeted few will actually make a purchase and if satisfied, will come back for more on a later date. If you get less of the later and more of the few, sooner or later your brick-and-mortar business will cease to exist.

Your business can be likened to this. Even if you have tons of Website visitors but none of them ever convert, your business will also cease to exist. Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.

 

Thanks for Internet Marketing

etailer


Internet advertising gives in-store and online retailers a lot to happy about this season.

Normally, when people think about reasons to be thankful during the holidays, thoughts turn to family, friends and the things in life that truly matter.

[source: Inc Magazine] And while that’s all well and good, there are also reason for business owners to be thankful. The Internet has made it really easy to reach potential consumers during the holidays which means better holidays for shoppers and more revenue for sellers. Here are four reasons business owners should be thankful for Internet marketing this holiday season.

More Time to Reach Potential Customers

Business owners who want to do a holiday advertising campaign on traditional media channels like print, TV and radio should have made the proper arrangements months ago. By now, most traditional media marketing teams have filled their slots or planned their publications, so any business owner coming in late to the game will have a hard time finding a place for TV ads or large ads in the local print media.

For that reason, business owners should be thankful that Internet marketing exist. With it, it’s possible to start an advertising campaign at the 11th hour and still have time to reach target consumers. This gives business owners and marketers time to create timely ads based on sales feedback or inventory.

If a toy store runs and ad in the paper for a particular toy, and that toy sells out, the ad is still there causing confusion, and the advertiser is still paying for that exposure. With PPC ads on the search engines and social media, business owners can simply change the ad to something else. Similarly, business owners can decide on a whim to do a special and still have time to get it out to their audience in a matter of minutes.

Easier to Target Specific Groups of Consumers

Another reason business owners should be thankful for Internet marketing during the holidays is the targeting and accuracy. Selective targeting in mass media advertising was a contradiction in terms before Internet marketing. It’s now possible to target specific groups of consumers and prevent other groups from seeing them.

When business owners show ads on television, radio, or in print, everyone sees the ads, whether they are a target consumer or not. An ad in the newspaper for a women’s clothing store is seen by everyone who buys the paper. That means the advertiser is paying to show the ad to the men, teens, and the elderly people who buy the paper.

With Internet marketing tactics like ads on social media, a business can easily set their target to be women within the ages of 25 and 55. Since social media networks know this information about their users, it’s possible to spend money only on ads for the target demographic.

The same is true for interests. Business owners and marketers have a good idea of the type of people who would want to buy their product or service. With Internet advertising, it’s possible to only show ads to people who have the interests that make them a target consumer. Your local TV station may know how many people watch their shows, but other than that, they know very little about their individual viewers.

Ad networks and social media (to the chagrin of many) know a lot about people based on their social media activity and browsing habits. This makes it easier to show ads about model ships to people who have an interest in model ships. When everything works properly, audiences are able to enjoy free content on the Internet while occasionally seeing ads for products they may really be interested in.

Less Expensive to Reach Large Audiences

The low cost of Internet marketing is another reason to be thankful. Besides the advantages mentioned above, Internet marketing is significantly cheaper than traditional media channels. Marketers can reach audiences of similar sizes as print, TV and radio at a fraction of the cost.

While some may jump to the conclusion that the reason Internet marketing is cheaper is due to reduced effectiveness, the truth is simpler and more benign. When you think about it, traditional media is far more limited than the Internet.

Newspaper and magazines only have so many pages they can use for ads, and the only make so many issues. TV networks only have 24 hours in a day, so there can only be so many ads. The Internet has so many Websites, so many people using them, and every click is another page where an ad can be displayed. While definitely finite, the opportunities for marketers to put an ad in front of their target consumer are exponentially greater than for traditional media outlets.

It’s relatively cheap to reach thousands or millions of target consumers through social media or PPC advertising. And the targeting can be based on location, interest, demographics, etc., so the large numbers are of people most likely to buy.

Allows Marketers to Use Most Up-to-Date Technology

Finally, business owners and marketers should be thankful for Internet marketing because it allows even small businesses to take advantage of the latest technology. From the mid 1980s to the early 2000s, it was very hard for business owners to advertise to people on the latest technology. Throughout the rise of computer, cell phones, video games and the Internet, most businesses were stuck advertising on TV, radio, and print.

Now, with advances in Internet technology and the adoption of mobile devices, it’s possible for even small businesses to reach people on the technology they use the most. For example, Google, Facebook and other advertisers let’s ads run on the apps or games people play on their smartphones. Location based ads can be used to target people are physically near a business, and Websites allow business owners to reach people far and near with ads on the Web.

Now that it’s cheap and easy to reach people on the latest technology, it’s less necessary to rely on traditional advertising methods that remain expensive and have fewer options for audience targeting.