Even if you're not planning on selling online, a well-crafted site is essential for any business. Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a Website? A: That's a good question. In fact, it's one of the most important and
If you’re a small- to midsize-sized business and in the business-to-business space, you know how messy the digital revolution has been for marketing and sales. Not long ago, a sale needed some sort of human interaction — even with the Web. Now, from fact-finding to brand-relationship building, your customers rely on the Internet to do
If you’re a startup with a tight budget, digital marketing offers you more than traditional marketing routes. Simon Burckhardt, UK managing director at Vonage, shares practical tips to make a big online impact with limited budget. “A few things have been learned from our small and home business customers about online marketing on a shoestring.
More searches are now on mobile than on desktop. Company officially confirms what many have been anticipating for years. Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries some time this year. Google just confirmed this has now happened. The company says that “more Google
It sounds obvious but many Website projects become distracted by competing or irrelevant objectives. If you want your Website to generate sales opportunities then you need to make sure it is focused on being a lead generation machine. Think about what your prospects need and what will drive them to begin a relationship with you.