The Scenario: You’ve spent countless of dollars and hours getting your gorgeous Website up-and-running just the way you like it. It looks great on your office desktop and your business laptop. Then, something fishy happens: You’re on the road and you receive an email, “I can’t see anything on your Website beyond your homepage.” Or,
Many small-business owners do things the old-school way when it comes to gaining customers: They rely on word of mouth. It's still the No. 1 marketing source of growth, according to the CNBC/SurveyMonkey Small Business Survey. [source: cnbc] But a surprising number of entrepreneurs don't back that up by also digitally getting the word out.
2015 Digital Marketing Survey How are small businesses adapting to the digital marketing realm? [source: Clutch] An online presence is increasingly significant and small businesses can immensely benefit from a digital marketing strategy. Clutch conducted a survey to determine the digital marketing tendencies of small businesses, including digital marketing budget, Website creation and updates, mobile
What’s the plan? U.S. advertisers’ spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36% of all ad spending, according to Forrester’s latest estimates based on its ForecastView model. That means a lot more businesses are going to be in need of an effective digital marketing plan.
If you’re a startup with a tight budget, digital marketing offers you more than traditional marketing routes. Simon Burckhardt, UK managing director at Vonage, shares practical tips to make a big online impact with limited budget. “A few things have been learned from our small and home business customers about online marketing on a shoestring.