Word-of-mouth (social media) marketing has a greater reach than ever before. Word-of-mouth is the oldest form of advertising, public relations and information sharing that we know of. [source: openforum] And in today’s world, largely due to social media, it has added great reach and faster spreading of information than we've seen before. More and more people get
Reel In Clients and Customers A well-written online news release is a great asset. Let's look at writing great body copy to keep your readers engaged and maximize your sales. Here are three tips for writing great body copy to create a positive, lasting impression for your brand. Tell a Story Think like a journalist
Social media are here to stay. So now what? [Ann Marie van den Hurk, kentucky.com] The social media landscape is in constant change, and customers are embracing it as a normal part of their lives. Nearly 80 percent of Americans use a social network or blog and almost 40 percent of them access their social
The responsibility of business development... how would you go about it? Although “professionals” have been part of our society since the days of old, the marketing of professional services (a necessity for generating new business) has not been seen as a necessity until recent. Traditionally, firms have never been aggressive in marketing strategies and