You've done all the hard work to launch your business. Now it's time to get the word out—without breaking the bank. [source: Fortune] No budget? No problem. You don't need an expensive PR agency to get some buzz for your business. With some ingenuity and the Internet you can initiate the most effective PR that's
Adding customer service best practices into your social media strategy is essential. No matter how prominently you display your customer service email address or phone number, customers are still likely to ask questions, share success stories, or file complaints on your social media channels. [source: Forbes] Whether it’s Twitter, Facebook, Instagram, Google+ or Pinterest, consumers
A host of PR and marketing strategies exist for building customer awareness. But one area often overlooked is social media. [source: The Guardian] For many small businesses, expensive advertising campaigns or big, splashy PR stunts simply aren't an option. This means that in the initial phases, business owners are faced with a challenge: how to
Now 2014 has moved into its second month (don’t ask me how that happened), I’m assuming your PR plans for the year have already been put into action. I think it’s fair to say those PR plans will include attracting media attention, but how do you go about attracting a lot of attention without spending
Quality content is the focal point of inbound campaigns again. If you focused on quality content before then, good for you – you were definitely ahead of the curve, and are probably reaping the rewards of your efforts. [source: HubSpot] Promoting that content however, is where Public Relations has a more important role than it