Small Business Website: 6 Must-Haves

Whether you’re a brick and mortar or you’re strictly an online shop, you need a Web site. And while many small business owners are starting to come to terms with this, I can’t tell you how many SMBs I’ve spoken to who have spent considerable amount of money (often five figures) on a website that

By |2012-04-02T12:06:54+00:00April 2nd, 2012|marketing, Web|0 Comments

Going Social: The Number One Reason

eMarketer commented on some new social data from Street Fight that identified the number one reason small business owners enter the waters of social media. Curious as to what it was? Are you? Any guesses? [Lisa Barone, Outspoken Media] According to the data, the number one reason (49 percent) SMBs get involved in social media is to find new customers.

By |2012-03-07T15:08:13+00:00March 7th, 2012|social media|0 Comments

Content Marketing Ideas for 2012

The phrase “content marketing” is enough to instill fear in many small business owners. But why? [source: Lisa Barone, Outspoken Media] As SMBs, we’re pros at using content as a way to attract customers and build word of mouth. We’ve been doing it our whole entrepreneurial careers! But we seem to forget this when the

By |2012-03-07T15:12:09+00:00March 7th, 2012|marketing, social media|0 Comments
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