The days of people engaging exclusively on desktop are long over. Mobile optimization is a must. Inbound marketers have been following the rise of mobile marketing for years, but considering how ingrained mobile devices are in our lives as both consumers and professionals today, it shouldn't really be considered a "trend." It should be a
Were he alive today, Mark Twain would probably have a soft spot for email because, much like the author himself, recent reports of email’s death have been greatly exaggerated. In fact, email is not only alive—it’s the number one direct channel in terms of daily use and consumer preference for both personal and marketing communications.
If you think of SEO as a separate entity in your online presence you could be making costly mistakes with your website and other marketing techniques. Every aspect of a strong online brand is deeply intertwined with related elements - content obviously plays a major role, but so does the design and development of any