Digital transformation is forcing companies to change their business models and adapt to the new market reality. What’s interesting about this is that it’s not the companies that are driving this change. Instead, this change is being driven by the customer. [source: Jennifer Lund, SuperOffice] Today, customers expect relevant content in relation to what they’re
The days of people engaging exclusively on desktop are long over. Mobile optimization is a must. Inbound marketers have been following the rise of mobile marketing for years, but considering how ingrained mobile devices are in our lives as both consumers and professionals today, it shouldn't really be considered a "trend." It should be a
Aaah, the good old days. It was a much simpler time… Websites were straight HTML. Screen sizes were about the same size and ratio. 640 x 480 at 72 dpi. Wow, have things changed, and for the better. It has caused me pain and angst seeing perfectly good Websites become obsolete before my eyes. With
Like business owners, corporate executives and entrepreneurs, today’s customers are always on the go. That’s especially true for working professionals. Thankfully, a growing number of mobile and online solutions make it simple to connect with, engage and promote your business to them virtually anytime, anywhere. [source: Mobile Business Insights] Here are five mobile marketing tips
Welcome to the Mobile Era, the Era of Big Data, the App Era, the Cloud Era—whichever name you prefer, we can all agree on its chief message... that the days of "business as usual" are over. Innovation—specifically, continuous innovation—is essential for companies looking to shape their future and forge new paths. [source: FastCompany] The shift