Marketing is being shaped by emerging technologies, methods and patterns. It's difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything. [source: Entrepreneur] That said, it’s practical
Small Business Saturday started as an American Express initiative to encourage consumers to shop small and local during the holiday season. But it is now a key piece of the major holiday shopping day trifecta. Eighty-eight million people have shown up to “shop small” since 2010. [source: Entrepreneur] Personally, I think small businesses should be
Why Only Having a Facebook Page Is Not Enough To Market Your Small Business If you’re a small business looking to establish a digital presence, Facebook is a great and easy way to do so – it takes all of five minutes to get started, and the uniform look of Facebook pages means that you
You've done all the hard work to launch your business. Now it's time to get the word out—without breaking the bank. [source: Fortune] No budget? No problem. You don't need an expensive PR agency to get some buzz for your business. With some ingenuity and the Internet you can initiate the most effective PR that's
Adding customer service best practices into your social media strategy is essential. No matter how prominently you display your customer service email address or phone number, customers are still likely to ask questions, share success stories, or file complaints on your social media channels. [source: Forbes] Whether it’s Twitter, Facebook, Instagram, Google+ or Pinterest, consumers