There is one main obstacle for growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information. [source: Laura Hogan, OverGo Studio] In fact, Sirius Decisions reported the average sales cycle has increased 22% over the past 5 years due
10 Stats About Inbound Marketing That Will Make Your Jaw Drop Recently, there has been a lot of talk in the marketing community about how marketing has evolved from an art to a science. While sexy, creative, catchy copy and eye-popping design are still relevant and important, today, the numbers rule. [source: Mike Lieberman, Square
Two key factors driving the social Web in 2013 According to a Global Web Index study it is: Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to 818.4 million in the last 2 years. Older users adoption – On Twitter the 55-64 year age bracket is the fastest growing