Small Business Saturday started as an American Express initiative to encourage consumers to shop small and local during the holiday season. But it is now a key piece of the major holiday shopping day trifecta. Eighty-eight million people have shown up to “shop small” since 2010. [source: Entrepreneur] Personally, I think small businesses should be
Internet advertising gives in-store and online retailers a lot to happy about this season. Normally, when people think about reasons to be thankful during the holidays, thoughts turn to family, friends and the things in life that truly matter. [source: Inc Magazine] And while that's all well and good, there are also reason for business
The holidays are a special time of year, highlighted by family, food, and fighting... retailers and brands fighting for consumer attention during the busiest shopping time of the year. The month between Thanksgiving and Christmas is the biggest opportunity brands and retailers have each year, but it’s also incredibly competitive, so it’s crucial to reach
Five Shopping Trends Retailers Should Watch ‘Tis the season … to shop. The holidays may still be a few months away, but consumers are already gearing up for the year’s biggest shopping season. They’re searching for deals and checking them twice across a variety of screens (mobile, increasingly). [source: Google] Given that the holiday
Consumers continue to embrace online retailing, but they also want to visit brick-and-mortar stores. In fact, most (56%) of shoppers said they would spend more money in physical stores if those locations allowed them to browse through their merchandise online first. This infographic, courtesy of Milo, highlights that the web currently is the channel of