We wouldn’t be writing this article if a majority of small businesses were effectively utilizing digital marketing. Unfortunately, they aren’t. Studies show that 37% of small businesses aren’t using any type of digital marketing and 54% of all small business owners haven’t set up a single social media account. Yet, there’s a 100% chance that
Let’s face it. The daily demands of running a business and managing multiple social media accounts can eat up a big chunk of your time. Nearly all marketers use social media in their marketing mix, which means more and more businesses are getting actively involved. Business is always affected by the consumer environment, and social
Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. In this post, I’ll (Ross Kimbarovsky) offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to
eMarketer commented on some new social data from Street Fight that identified the number one reason small business owners enter the waters of social media. Curious as to what it was? Are you? Any guesses? [Lisa Barone, Outspoken Media] According to the data, the number one reason (49 percent) SMBs get involved in social media is to find new customers.