As most people know, a Website becomes the hub of all other marketing activities. Whether it’s social media, email marketing, direct mail, radio or print advertising, or other marketing methods, typically they all drive traffic to your Website. So, your Website should easily explain who you are, what you do and who you do it
WordPress is a content management system (CMS) that now powers more than 25%* of the Internet. Some of the world’s biggest and most powerful brands depend on WordPress for their Websites, including Google, Facebook, Disney, Sony, and The New York Times. WordPress is expandable. It can scale with your business when you’re ready to grow.
There is a “somewhat” popular point of view among a segment of small business owners... that marketers don’t matter or marketing doesn’t matter anymore. [source: Small Business Forum] There are many clichés I’ve heard: “all my business comes by referral,” “I never spent money on marketing and my business grew,” “marketing wastes money,” “I see
Customer engagement is important for the growth of any business. In today's digital world, engagement is the difference between respectable growth and unacceptable churn. [source: Stunning] Unsurprisingly, research has found that the number one reason for churn in the SaaS industry is lack of product use. The customer’s relationship with the company is also a
Value-based email marketing is one of the most effective inbound marketing strategies, with 59 percent of marketers increasing their email marketing budgets. Sixty-six percent of customers have made a purchase as the result of an email marketing message, according to the Direct Marketing Association. And the most mind-boggling stat of all: email marketing has an