A Lead-Generating Machine

Your Website is often the first interface of your company that a potential customer encounters. This makes it very important that you integrate devices to make it easy for visitors to interact with your company so that you can later follow up and turn them into sales leads. One technique is to plant some calls

By |2015-12-01T19:08:27+00:00December 1st, 2015|marketing, Web Design|Comments Off on A Lead-Generating Machine

Inbound Marketing to Grow Your Business

There is one main obstacle for growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information. [source: Laura Hogan, OverGo Studio] In fact, Sirius Decisions reported the average sales cycle has increased 22% over the past 5 years due

By |2014-03-03T13:32:54+00:00March 3rd, 2014|marketing|Comments Off on Inbound Marketing to Grow Your Business

Lead Generation

One thing you should know when using social media or any other medium to get leads is that not all leads are created equal. You could get a 100 leads without converting any of them into a paying customer. On the other hand, you could get only 10 leads and still convert 2 of them

By |2013-08-28T18:29:43+00:00August 28th, 2013|B2B marketing, B2C marketing, email marketing|Comments Off on Lead Generation

SEO or content marketing… what should lead your online marketing strategy?

There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t. I suppose if you’re starting from scratch, adding any kind of content has the potential to improve a company’s ability to attract people seeking to buy. Since content

By |2013-05-24T17:17:00+00:00May 24th, 2013|B2B marketing, B2C marketing, SEO|Comments Off on SEO or content marketing… what should lead your online marketing strategy?
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