Law firms need a mobile responsive presence.

Users are increasingly engaging with Websites via mobile channels.

That means law firms must adopt responsive Website designs to accommodate searches from any device.

Web design for attorneys and law firms.


[source: Centric Digital] In many ways, lawyers are servants of the people — they’re willing to bend in every direction at once to secure a victory for their clients. And as their client base increasingly searches for the best legal help using their smartphones, law firms are going to have to bend in that direction, too.

The law market is more saturated than it’s ever been, and contracts are often won or lost due to first impressions — not in person, mind you, but on a firm’s Website.

As 69% of potential clients use both mobile and PC to search for firms (and 74% will check out a law firm’s Website before making contact of any kind), customers expect a site to be fully optimized for any and all platforms.

ONE SECOND TO IMPRESS

According to NewMediaCampaigns.com, having a responsive Website design is the number-one most important design feature of any law firm’s site. Because firms can count on so many potential clients viewing their sites on their smartphones, they must demonstrate a perceptiveness to this trend and a willingness to cater to those interested parties.

Also very good to know: Google’s mobile search algorithms will more highly prioritize Websites in search results that are optimized for mobile platforms. And once users view a site on their smartphone, a responsive design will allow them to more easily view a firm’s team, cases, areas of expertise, and most importantly, contact information.

And just by doing the little things, like installing a ‘click-to-call’ feature, you move potential customers even closer to a conversion — or to put it literally, one touch away from a first introduction.

And to customers, there are often few differentiating factors between law firms, but a clean, responsive, and tech-savvy Website speaks volumes about a practice’s overall composure, and can mean an immediate win over another firm with a clunky, hard-to-use site.

Indeed, 72% of people who hire an attorney contact just one law firm in advance of their decision; if your Website manages to get a customer to call you up, it’s actually quite likely they will retain you for your services.

DON’T GO IT ALONE

More than ever, law firms need to go digital. And to accomplish this, few are going it alone – instead, they’re partnering with industry leaders in digital transformation to ensure they’re best positioned to convert as many potential clients as possible.

At this juncture, there is no longer a question of whether law firms should transform their digital platforms – the question is when, and to what degree of effectiveness.

 

Digital Transformation

Web design for achieving better results.

Creating new business models where digital meets physical

Businesses today are undertaking digital transformations, rethinking what customers value most and creating operating models that take advantage of what’s newly possible for competitive differentiation. The challenge for business is how fast and how far to go.

[source: IBM] Business leaders have long used information technology to improve productivity and efficiency, reach new markets and optimize supply chains. What’s new is that customer expectations have also changed. People everywhere are using social networks to find jobs and restaurants, lost friends and new partners – and, as citizens, to achieve common political goals. They are using the Internet for entertainment, shopping, socializing and household management.

How can businesses best respond to this shift? How can they take advantage of the opportunity to innovate, differentiate and grow? And how can they do all this cost efficiently, leveraging and optimizing the newest information technologies as part of their overall physical operations? In our analysis of leading companies and our work with clients, we have found that companies with a cohesive strategy for integrating digital and physical elements can successfully transform their business models – and set new directions for entire industries.

These companies focus on two complementary activities: reshaping their customer value propositions and reconfiguring operating models using digital technologies for greater customer and partner interaction and collaboration. To do so, they are building a new set of capabilities that allows them to progress along both dimensions.

 

What is the Digital Business?

Macy’s digital business is “nothing short of explosive.”

Mike Robinson, SVP of Technology for Macys.com and Bloomingdales.com describes the explosive growth of Macy’s on-line retail business using HP Autonomy’s web content management solution.

Digital is a Business Necessity

Datamatics can help you embrace digital technology as a strategic imperative. Every Business is a Digital Business. However, Businesses are struggling to transform Digitally due to critical factors which Datamatics can help you overcome and evolve in this Digital Era. Digital Transformation is a complicated exercise, but it can easily be managed if the Digital Strategy is in place.

No Matter What Business You’re In

In this keynote session recorded at Oracle OpenWorld 2014, Dr. Didier Bonnet, Capgemini Consulting’s global head of digital transformation and coauthor (with MIT’s George Westerman and Andrew McAfee) of the upcoming book “Leading Digital,” highlights how large companies in traditional industries (from finance to manufacturing to pharmaceuticals) are using digital to gain strategic advantage.

Didier also discusses the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation.

How to Transform the Customer Experience

Mark Thompson, Virgin Unite Mentors CEO and Co-Founder, teaches us how you can transform your business by disrupting your industry and by becoming customer-centric.

The customer experience now trumps the brand, products, and service. Your customer experience management is critical. That experience on any platform is now what your brand is defined by that customer.

What is the Digital Business

Digital business is the creation of new business designs by blurring the digital and physical worlds. Digital business promises to usher in an unprecedented convergence of people, business, and things that disrupts existing business models. With more than seven billion people and businesses, and at least 35 billion devices, communicating, transacting, and even negotiating with each other, a new world comes into being ╤ the world of digital business. Gartner’s digital business research examines what is driving this convergence and how IT leaders can take their place among the digital leaders of the future.

What is ‘Digital’?

Watch and listen as people around the world share their view on ‘what is digital?’; including Mark Yolton, VP of Digital at Cisco. Then, share your insights on ‘digital’.

The Digital Business

Tech Vision 2015 maps out five key trends: The Internet of Me, Outcome Economy, Platforms (R)evolution, Intelligent Enterprise and Workforce Reimagined.

The Interconnected Enterprise

Enterprises are now not just connected, but interconnected. This allows them to scale and disrupt in unprecedented ways.

Every Business is a Digital Business

The Technology Vision’s seven trends come with clear steps. Seven opportunities to take these insights and convert them into actions that will create tangible results for your business.

Why small businesses can compete with the big players

What keeps small business and startups owners up at night? Critically, can they use digital technologies to level the playing field with the big players?

SMEs make up 90% of the market and account for 50% of employment worldwide. Hear from 3 young pros in the field for their take on the subject.