You’ve had your big launch and now it’s time to get down to serious business: you must get your brand in front of as many people as possible. Your major issue is that, besides competing in your own industry, you’re also competing with all the millions of marketing messages that consumers are constantly being bombarded
Let me know if this sounds vaguely familiar. You started off with an idea that kept you awake at night. After wracking your brains, you decided to pour the idea into a plan, perhaps after reading motivational text such as Think and Grow Rich by Napoleon Hill. [source: WPExplorer] With the plan in hand, you
The primary objective of integrated digital marketing is to establish an online presence across Web, social, and mobile that properly reflects your company’s vision and values. This begins with a powerful brand message that is clearly communicated through a well-built Website and translates seamlessly across all social platforms & devices. First, your organization must define
Digital marketing isn't the next big thing... it's the biggest thing happening in the marketing world right now. A recent survey by marketing optimization firm ThinkVine found that more than half of marketing executives expect to spend more of their budgets on digital advertising than on traditional advertising — like TV ads and radio plugs
Everyone loves a good before and after photo... but have we adapted as well to the before and after of marketing? Because when it comes to marketing, the times have changed. [source: Yahoo Small Business] Before, you relied on good onsite customer service, now customer service includes a consistent social media presence. And cold calling