We wouldn’t be writing this article if a majority of small businesses were effectively utilizing digital marketing. Unfortunately, they aren’t. Studies show that 37% of small businesses aren’t using any type of digital marketing and 54% of all small business owners haven’t set up a single social media account. Yet, there’s a 100% chance that
The evolution of digital technology presents opportunities and threats for all businesses. Paul Willmott explains how companies can successfully transition to becoming digital enterprises. [source: McKinsey & Company] It’s safe to assume virtually all companies use digital technology in some form or another. Yet getting beyond obvious and small applications of technology to drive the
In 2013, there were approximately 5.9 billion Google searches conducted every day, which is up 15% compared to 2012. Additionally, eMarketer reports that a staggering 90% of U.S. adult Internet users used a search engine in 2013. These numbers alone should force you to realize the opportunity in organic search. Without SEO, brands will be
Marketing, by its very nature, is in a constant state of change. As much as we try to control the unknown and plan ahead, the fact is that marketing is inherently a reactive practice. [source: Imedia Connection] Being in front of the right audiences on the right channels with the right message is completely dependent