Successful digital adoption is now do-or-die for small businesses For successful digital adoption, small business owners need to understand how technology can impact their business [source: Information Age] Users and consumers are shifting more of their daily activities to digital thanks to the boom of mobile computing and connectivity. Nearly half of the world’s population
Digital transformation offers an unparalleled opportunity for small and midsize companies to get bigger, more nimble and turn the tables on much larger competitors. [source: Forbes] When everything is digitized and tracked, businesses can work directly with suppliers and customers while improving control over their business. Adapting to a Digital Marketplace To better understand how
Many small businesses are at a competitive disadvantage. Redshift Research survey commissioned by Web-hosting company GoDaddy reports that well over half of very small businesses have no Websites or Facebook pages. [source: Inc.] About 60 percent of very small businesses (made up of one to five people) don’t have Websites, according to a recent survey.
Even if you're not planning on selling online, a well-crafted site is essential for any business. Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a Website? A: That's a good question. In fact, it's one of the most important and
[Pepperdine University] In today's highly competitive market place, effective marketing is increasingly essential for small business success. Effective marketing requires a clearly defined "competitive advantage." Your competitive advantage defines the unique value your business provides and clearly explains why people should buy your products or retain your services. 7 Steps to Creating a Competitive