There is one main obstacle for growing your business that has evolved in recent years. Your potential buyers are being over-saturated with information due to the increase in availability of this information. [source: Laura Hogan, OverGo Studio] In fact, Sirius Decisions reported the average sales cycle has increased 22% over the past 5 years due
It is well established that social media is a valuable tool. How could it not be when people all over the planet use it to stay connected. Entrepreneurs, small business owners and big brands alike have begun to harness the power of social media to stay connected to clients and to turn potential customers into
An active brand presence on LinkedIn is important for every business — especially those serving the B2B market. In addition to your company profile, have you thought about the impact of your personal LinkedIn page? An active personal presence on LinkedIn can deliver significant business benefits. LinkedIn is a forum to build thought leadership through
There are quite a few studies showing that companies publishing more blog posts and more content in general equates to generating more business than those that don’t. I suppose if you’re starting from scratch, adding any kind of content has the potential to improve a company’s ability to attract people seeking to buy. Since content