Consumer branding gets all the glory. Most winners of the Cannes Lions and other marketing and advertising awards are brands that sell to consumers. [source: Forbes] While business to business (B2B) branding has a reputation for being boring, more companies are taking creative cues from business to consumer branding (B2C). The fact is, we can
As digital marketers have moved further into the year, it has become clear that consumers are more widespread than ever. Thanks to the ever-present smartphone (seriously, more than 77% of American adults own one) consumers can be everywhere at once. With social media platforms, apps, Websites, and so on, there are a myriad of ways
More than ever before, a strong digital presence is an imperative for any business wishing to compete seriously in today’s marketplace... whether it’s a B2C or a B2B enterprise. HAVING A DIGITAL PRESENCE IS CRUCIAL Being present in the online arena is imperative for the simple reason that today, the buying process starts online. By
Now more than ever, consumers are looking online for goods and services. Discover how creating a distinctive, informative and search-friendly Web site can generate new opportunities, attract new clients and customers, and increase revenue. Even in today's competitive, 24/7, consumer-driven economy... many small businesses do not have a professional Web presence. If you are
The Changing Face of Digital Marketing Fasten your seat belt! Insight from various senior marketers on digital marketing.