Role of digital in driving customer engagement

The customer has always been king. Customer engagement is the holy grail of marketing; creating an emotional attachment to a brand can create loyalty, which means longer-term, less price sensitive and therefore more profitable customers. Customer engagement can make a significant financial difference: research from Gallop in 2014 found that customers who are fully

By |2018-10-22T21:36:58+00:00October 22nd, 2018|digital, digital transformation|Comments Off on Role of digital in driving customer engagement

Digital Marketing on a Shoestring Budget

If you’re a startup with a tight budget, digital marketing offers you more than traditional marketing routes. Simon Burckhardt, UK managing director at Vonage, shares practical tips to make a big online impact with limited budget. “A few things have been learned from our small and home business customers about online marketing on a shoestring.

By |2015-12-28T22:09:45+00:00December 28th, 2015|digital, marketing|Comments Off on Digital Marketing on a Shoestring Budget

An expectation of privacy?

Let me understand this... Someone spends time and money (millions of dollars) to create a "free-to-use" social platform that enables people to reach out and connect with friends, family, fans, clients and customers, prospective clients and customers, occupiers, supporters, contributors, voters, businesses, organizations, politicians and news events. And we "opt" to use these platforms and

By |2013-08-04T16:37:49+00:00August 4th, 2013|insight, social media|0 Comments
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