For cost-effective marketing, tap into LinkedIn Showcase expertise, connect to clients, and establish an influencer presence. [source: Chase] As the world's largest professional network, with more than 400 million members worldwide, LinkedIn is an increasingly powerful tool for small business owners eager to raise their profile. That's because, as a community of professionals, the social
Role of digital in driving customer engagement
The customer has always been king. Customer engagement is the holy grail of marketing; creating an emotional attachment to a brand can create loyalty, which means longer-term, less price sensitive and therefore more profitable customers. Customer engagement can make a significant financial difference: research from Gallop in 2014 found that customers who are fully
Mobile marketing for businesses
Like business owners, corporate executives and entrepreneurs, today’s customers are always on the go. That’s especially true for working professionals. Thankfully, a growing number of mobile and online solutions make it simple to connect with, engage and promote your business to them virtually anytime, anywhere. [source: Mobile Business Insights] Here are five mobile marketing tips
These days, everyone is using social media.
Why Simply Being On Social Media Isn’t Enough These days, everyone from your dentist to your favorite brew pub is using social media. If you haven’t jumped on the bandwagon as of yet, you may think the fact that “everyone is doing it” is reason enough. Think twice before embarking on this long journey. It
Technology has connected our world.
The rapid development of business and personal technology has revolutionized our world within the space of a handful of generations. One of the greatest benefits of this revolution has been the progress made toward an actual global community. [source: Techi] As our digital world increases in speed and accuracy, people from various nations and cultures